新商务英语阅读教程2

Unit 1 Human Resources
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A HRIs Important to an Organization
Text B PeoplePowerYourBusiness
Section C Extending Your English
I.Approaching the reading skill：Skimming to get gist／implied information（略读获取主要／隐含信息）1
II.Applying the reading skill：Human Resources Life Cycle
Section D Self-evaluation
Unit 2 Public Relations
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A The Essence of the Public Relations
Text B FormingYourPR Success
Section C ExtendingYour English
I.Approaching the reading skill：Skimming to get gist／implied information（略读获取主要／隐含信息）2
II.Applying the reading skill：What Does a Public Relations Agency Do?
Section D Self-evaluation
Unit 3 Finance
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A AGuide to Finance for Business
Text B TheRoles andImpactofFinance onBusiness
Section C Extending Your English
I.Approaching the reading skill：Topic sentences（主题句）1
II.Applying the reading skill：Finance with Other Business Functions
Section D Self-evaluation
Unit 4 Marketing
Learning Objectives
Section A]Lcadin
Section B Embracing English
Text A The Importance ofMarketing for Successful Business
Text B Is Traditional Marketing Still Alive?
Section C Extending Your English
I.Approaching the reading skill：Topic sentences（主题句）2
II.Applyingthe reading skill：Customers in Marketing
Section D Self-evaluation
Unit 5 Research&Development
Learning Objectives
Section A Leadin
Section B Embracing English
Text A Role ofResearch and Development in Business
Text B Weighing the Benefits of R&D in Business
Section C Extending Your English
I.Approaching the reading skill：Understanding the conceptual meaning（理解概念意义）1
II.Applying the reading skill：Research and Development：the good and bad side
Section D Self-evaluation
Unit 6 Production
Learning Objectives
Section A Lcad-in
Section B Embracing English
Text A What Happens in the Operations Department of a Company?
Text B Production--ManagingQuality
Section C Extending Your English
I.Approaching the reading skill：Understanding the conceptual meaning（理解概念意义）2
II.Applying the reading skill：Encourage Manufacturing Efficiency
Section D Self-evaluation
Unit 7 Advertisement
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A What IsAdvertising as an Organizational Function?
Text B How Does Advertising Influence People?
Section C Extending Your English
I.Approaching the reading skill：Understanding relations within／between the sentences（理解句内／句际关系）1
II.Applying the reading skill：NonprintAdvertising
Section D Self-evaluation
Unit 8 Sales
Learning Objectives
Section A Leadin
Section B Embracing English
Text A Basics ofthe Sales Process
Text B Shift Your Sales Focus for Increased Sales
Section C Extending Your English
I.Approachingthe reading skill：Understanding relationswithin／betweenthe sentences（理解句内／句际的关系）2
II.Applying the reading skill：After Sales Service Business
Section D Self-evaluation
New Words and Expressions