1 The Definitions of Rhetoric
2 The Origin of Western Rhetoric
2.1 The Source of Rhetoric
2.2 The Original Definition of Rhetoric
2.3 The First Rhetoricians
2.4 Isocrates——Founder of the Early Rhetoric School
2.5 Classical Rhetoric: Aristotle and His Rhetoric
3 The Development of Western Traditional Rhetoric
3.1 The Influence of Greek Rhetoric
3.2 Cicero——The Roman Tradition of Rhetoric
3.3 The Stages of Composition
3.4 Two Kinds of Arguments
3.5 Quintilian——Great Roman Orator and Educator
3.6 Classical Rhetoric in the Middle Ages
3.7 Classical Rhetoric in the Renaissance
3.8 English Rhetoric in 16th and 17th Centuries
3.9 English Rhetoric in 18th Century
4 New English Rhetoric Theories in Modern Time
4.1 Rhetoric or Rhetorics
4.2 Substitute or Supplement
4.3 Different Definitions of New Rhetoric
4.4 Relationships Between Current Theories and Older Ones
4.5 Theory of Rhetoric or Philosophy of Rhetoric
4.6 Functions and Scope of New Rhetoric
4.7 I.A.Richards' New Rhetoric
4.8 Kenneth Burke's Rhetoric of Motives
4.9 Richard M.Weaver's Rhetoric of Axiology
5 Figures of Speech in Lexical Device
5.1 Definitions ofFigure ofSpeech
5.2 Simile(明喻)
5.3 Metaphor(暗喻)
5.4 Metonymy(换喻)
5.5 Personification(拟人)
5.6 Hyperbole(夸张)
5.7 Understatement(低调陈述/含蓄陈述)
5.8 Euphemism(委婉语)
5.9 Synecdoche(提喻)
5.10 Oxymoron(矛盾修饰)
5.11 Irony(反语)
5.12 Pun(双关)
5.13 Zeugma(轭式搭配)
5.14 Hypallage(移就/转移修饰)
6 Figures of Speech in Phonetic Device
6.1 Alliteration(头韵)
6.2 Onomatopoeia(拟声)
6.3 Assonance(母韵/元韵)
6.4 Rhyme(尾韵)
7 Figures of Speech in Syntactic Device
7.1 Parallelism(平行)
7.2 Antithesis(平行对照)
7.3 Climax(层递)
7.4 Anticlimax(突降)
7.5 Parody(仿拟)
7.6 Paradox(反论/隽语)
7.7 Allusion(典故)
7.8 Repetition(反复)
Bibliography