经管专业英语教程

Unit 1Career Management1 Text A：　Career Management and Development / 3 Text B：　How to Create Employee Loyalty / 8 Unit 2Marketing15 Text A：　The 7Ps of Marketing / 17 Text B：　Brand Rehab / 25 Unit 3Corporate Culture31 Text A：　Corporate Culture：　Cornerstone of Success / 33 Text B：　Building a “Googley” Workforce / 39 Unit 4Competition45 Text A：　Porters Five Forces Model：　Analyzing the Competition / 47 Text B：　Nike　Through the Lens of Porters Five Forces / 54 Unit 5Merger and Acquisition61 Text A：　Essence of Merger and Acquisition / 63 Text B：　Why a YahooAOL Merger Makes Sense / 70 Unit 6Entrepreneurship77 Text A：　Entrepreneurship：　the Fundamentals / 79 Text B：　Four Personality Traits of Successful Entrepreneurs / 84 Unit 7Innovation89 Text A：　Innovation：　Definition, Concepts and Examples / 91 Text B：　Googles Prototype SelfDriving Car / 95 Unit 8Finance99 Text A：　How Stocks Work / 101 Text B：　Rate Cut Adding to Global Uncertainty / 106 Unit 9Accounting111 Text A：　Balance Sheet, Income Statement, and Statement of Cash Flows / 113 Text B：　Interim Report：　Chairmans Letter / 118 Unit 10Economics123 Text A：　GDP：　the Definition / 125 Text B：　IMF World Economic Outlook / 129 Unit 11International Trade133 Text A：　Two Leading Debates in International Trade / 135 Text B：　China Moves up the Exports Value Chain / 141 Unit 12ECommerce149 Text A：　Electronic Commerce：　into the Third Wave / 151 Text B：　Understanding ECommerce Versus MCommerce / 156 Unit 13Quality161 Text A：　Principles of Quality / 163 Text B：　Quality Management for the Future / 167 Unit 14Operation173 Text A：　Enterprise Resource Planning / 175 Text B：　Beating the Supply Chain Challenge：　Interview with SMTC Corporation / 180 Unit 15Globalization185 Text A：　Understanding Your “Globalization Penalty” / 187 Text B：　Walmarts Foreign Expansion / 19２ Key to Exercises196