建筑环境与能源应用工程专业毕业设计指导书（空调方向）

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第一章旅游消费者行为学的基本问题
Chapter 1The Basic Problems of Tourism Consumer Behavior第一节旅游消费者行为学的研究对象与内容/2
The Research Object and Content of Tourism Consumer Behavior第二节旅游消费者行为学的理论来源与研究方法/7
The Theoretical Sources and Research Methods of Tourism Consumer Behavior第三节旅游消费者行为学的发展历史/12
The History of Tourism Consumer Behavior
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第二章旅游消费者行为学的基本理论
Chapter 2The Basic Theory of Tourism Consumer Behavior第一节旅游购买行为理论/20
The theory of Travel Buying Behavior第二节旅游消费者行为模式/25
Tourism Consumer Behavior Model第三节有限理性理论/28
The theory of Bounded Rationality第四节旅游者二元行为理论/31
The theory of Tourist Dualistic Behavior第五节环城游憩行为理论/38
The theoryof Recreational Behavior around the City
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第三章动机与旅游消费者行为
Chapter 3Motivation and Tourism Consumer Behavior第一节需要与动机/45
Need and Motivation第二节旅游需要与旅游动机/48
Tourism Need and Tourism Motivation第三节旅游消费者动机的经典理论/55
The Classical Theory of Tourism Consumer Motivation
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第四章感知与旅游消费者行为
Chapter 4Perceptionand Tourism Consumer Behavior第一节感知过程/64
Perception Process第二节旅游感知的影响因素/68
Influencing Factors of Tourism Perception第三节旅游者对旅游条件的感知/72
Tourists' Perceptions of Tourism Conditions目录
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第五章学习与旅游消费者行为
Chapter 5Learning andTourism Consumer Behavior第一节学习的概述/82
An Overview of learning第二节旅游消费者学习的内容与途径/87
Contents and Approaches of Tourism Consumers' Learning
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第六章态度与旅游消费者行为
Chapter 6Attitudeand Tourism Consumer Behavior第一节旅游消费者态度的概述/93
A Overviewof Tourism Consumers' Attitudes第二节旅游消费者态度与旅游行为/98
Tourism Consumer Attitude and Tourism Behavior第三节旅游消费者态度的形成与改变/102
The Formation and Change of Tourist Consumers' Attitude
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第七章个性与旅游消费者行为
Chapter 7Personality and Tourism Consumer Behavior第一节个性的形成/111
The Formation of Personality第二节个性特征与旅游消费者行为/115
Personality Characteristics and Tourism Consumer Behavior第三节个性结构与旅游消费者行为/121
Personality Structure and Tourism Consumer Behavior第四节旅游消费者个性测量和实践运用/123

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第八章社会群体与旅游消费者行为
Chapter 8Social Groupand Tourism Consumer Behavior第一节社会群体概述/131
A Overviewof Social Group第二节参照群体与旅游消费者行为/133
Reference Group and Tourism Consumer Behavior第三节家庭与旅游消费者行为/137
Family and Tourism Consumer Behavior第四节社会阶层与旅游消费者行为/143
Social Stratum and Tourism Consumer Behavior
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第九章文化因素与旅游消费者行为
Chapter 9Culture andTourism Consumer Behavior第一节文化概述/154
A Overviewof Culture第二节文化差异与价值观/157
Cultural Differences and CulturalValues第三节中国传统文化与旅游消费者行为/162
Chinese Traditional Culture and Tourism Consumer Behavior
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第十章营销组合与旅游消费者行为
Chapter 10Marketing Mix andTourism Consumer Behavior第一节产品与旅游消费者行为/174
Product and Tourism Consumer Behavior第二节价格与旅游消费者行为/180
Price and Tourism Consumer Behavior第三节渠道与旅游消费者行为/184
Channel and Tourism Consumer Behavior第四节促销与旅游消费者行为/189
Promotion and Tourism Consumer Behavior
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第十一章旅游决策
Chapter 11Travel Decisionmaking第一节旅游决策概述/207
A Overviewof Travel Decisionmaking第二节旅游消费者对目的地的选择/211
Tourism consumers' choice of destinations
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第十二章旅游体验
Chapter 12Travel Experience第一节旅游体验概述/222
A Overviewof Travel Experience第二节旅游体验的质量与真实性/227
The Quality and Authenticity of Travel Experience第三节旅游体验营销/233
Travel Experience Marketing
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第十三章旅游消费者的购后行为
Chapter 13PostpurchaseBehavior of TourismConsumer第一节旅游消费者满意度/245
Tourism Consumer Satisfaction第二节旅游消费者忠诚度/252
Tourism ConsumerLoyalty第三节旅游消费者的抱怨/257
Tourism Consumer Complaints
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第十四章旅游消费者行为比较
Chapter 14The Comparison of TourismConsumer Behavior第一节旅游消费者行为跨年龄比较/265
A CrossAge Comparison of Tourism Consumer Behavior第二节旅游消费者行为跨性别比较/268
A CrossGender Comparison of Tourism Consumer Behavior第三节旅游消费者行为跨文化比较/270
A CrossCultural Comparison of Tourism Consumer Behavior
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参考文献
References