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外贸英语函电

外贸英语函电

定 价:¥45.00

作 者: 郑志明
出版社: 北京理工大学出版社
丛编项:
标 签: 暂缺

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ISBN: 9787568237192 出版时间: 2017-02-01 包装:
开本: 16开 页数: 226 字数:  

内容简介

  《外贸英语函电》针对高等教育的特点,以外贸行业职业岗位所需的职业能力为本位,强调培养高等院校学生的外贸业务实际操作技能。为此,《外贸英语函电》设计了客户开发、交易磋商、业务达成、付款方式、合同履行以及售后服务六大模块,共由14个章节、36个任务组成。其中,1章简要介绍了外贸电子邮件的基本格式、注意要素、写作原则以及外贸电子邮件的管理方法。第2—14章分别详细介绍外贸进出口流程的主要环节:建立业务关系、资信调查、促销、代理、询盘与回复、报盘与还盘、采购订单、付款方式、合同订立、包装、装运、保险以及索赔理赔等。每个章节包含7个组成部分:背景介绍、写作建议、样函展示、典型例句、实战邮件、巩固练习和实训练习。《外贸英语函电》适用于高等院校国际贸易、商务英语、国际商务等专业的教学,也可作为外贸行业的培训材料和外贸从业人员的自学参考资料。

作者简介

暂缺《外贸英语函电》作者简介

图书目录

Module 1 Customer Development
Chapter I Basic Knowledge About Business Email Writing
Task 1 How to Write a Business Email
Task 2 How to Manage Business Emails
Chapter 2 Establishment of Business Relations
Task 3 Seeking Business Cooperations
Task 4 Replying to Emails Regarding Business Contacts
Chapter 3 Credit &Status Enquiry
Task 5 Making a Credit & Status Enquiry
Task 6 Replying to Credit & Status Enquiry
Chapter 4 Sales Promotion
Task 7 Writing Sales Promotion Emails
Chapter 5 Agency
Task 8 Applying for Sole Agency
Task 9 Responding to Sole Agency Applications
Module 2 Enquiries and Offers
Chapter 6 Enquiries and Replies
Task 10 Making Enquiries
Task 11 Replying to Enquiries
Chapter 7 Offers and Counter Offers
Task 12 Making Offers
Task 13 Making Counter Offers
Module 3 Conclusion of Business
Chapter8 Purchasing Orders
Task 14 Placing an Order
Task 15 Responding to an Order
Module 4 Payment Terms
Chapter 9 Payment Terms
Task 16 Negotiating Payment Terms
Task 17 Establishing an L/C
Task 18 Checking and Amending an L/C
Task 19 Extending an L/C
Module 5 Contracts and Their Execution
Chapter 10 Contracts
Task 20 Signing an S/C
Task 21 Amending an S/C
Task 22 Cancelling an S/C
Chapter 11 Packing
Task 23 Advising Packing Details
Task 24 Responding to Packing Methods
Chapter 12 Shipment
Task 25 Sending Shipping Instructions
Task 26 Urging Timely Shipment
Task 27 Proposing Part Shipment & Transshipment
Task 28 Sending Shipping Advice
Chapter 13 Insurance
Task 29 Introducing Insurance Terms
Task 30 Effeeting Insurance
Task 31 Demanding Excessive Insurance
Task 3:2 Responding to Emails Concerning Insurance
Module 6 Complaints, Claims & Settlements
Chapter 14 Complaints, Claims &Settlements
Task 33 Making Complaints
Task 34 Filing Claims
Task 35 Responding to Complaints
Task 36 Settling Claims
Appendixes
References

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