CHAPTER 1 第1章
Options for Organizing Business 2 企业的组织形式
Enter the World of Business 进入商业世界
Shareholder Activism 3 股东激进主义
Introduction 4 引言
CHAPTER 2 第2章
Small Business, Entrepreneurship, and Franchising 32
Chobani Yogurt Fights for Dominance in the Yogurt Market 33
Introduction 34 引言
The Nature of Entrepreneurship and Small Business 34
What Is a Small Business? 35
The Role of Small Business in the American Economy 36
Industries That Attract Small Business 38
Advantages of Small-Business Ownership 40
Independence 40
Costs 41
Flexibility 41
Focus 41
Reputation 41
Disadvantages of Small-Business Ownership 41
High Stress Level 42
High Failure Rate 42
Starting a Small Business 44
The Business Plan 44
Forms of Business Ownership 45
Financial Resources 45
Approaches to Starting a Small Business 47
Help for Small-Business Managers 49
The Future for Small Business 50
Demographic Trends 50
Technological and Economic Trends 51
Making Big Businesses Act “Small” 52
CHAPTER 3 第3章
The Nature of Management 60
Enter the World of Business
The Importance of Middle Managers 61
Introduction 62 引言
CHAPTER 4 第4章
Organization, Teamwork, and Communication 90
CarMax Uses Decentralized Structure to Support Teamwork 91
Introduction 92 引言
Task Forces 107
Teams 107
Communicating in Organizations 109
Formal Communication 110
Informal Communication Channels 111
Monitoring Communications 111
Improving Communication Effectiveness 112
CHAPTER 5 第5章
Managing Service and Manufacturing Operations 118
Introduction 120 引言
The Nature of Operations Management 120
Glossary 154 术语表
Photo Credits 159 图片版权
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