国际商务礼仪（英文版）

Unit 1 Fundamentals of Business Etiquette 1
Lead-in .2
Reading .3
Text: Essentials of Business Etiquette .3
Business Etiquette Tips: Protocol of Introducing People 19
Situational Dialogue on Introduction Etiquette for First Meeting 20
Exercises 21
Business Etiquette Self-test .24
Unit 2 Business Image Etiquette 27
Lead-in 28
Reading .29
Text: Projecting a Trustworthy Business Image 29
Business Etiquette Tips: Protocol of Exchanging Business Card .47
Situational Dialogue on Image Etiquette for Dress Codes 48
Exercises 49
Business Image Etiquette Self-test 52
Contents
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国际商务礼仪（英文版）
Unit 3 Business Office Etiquette 55
Lead-in 56
Reading .57
Text: Overview of Offi ce Etiquette .57
Business Etiquette Tips: Small Talk 77
Situational Dialogue on Offi ce Elevator Etiquette 78
Exercises 79
Business Offi ce Etiquette Self-test 82
Unit 4 Business Telecommunication Etiquette . 85
Lead-in 86
Reading .87
Text: Business Telecommunication Etiquette .87
Business Etiquette Tips: Creating Proper Business E-mail Signatures .102
Situational Dialogue on Taking a Message .103
Exercises 104
Business Telecommunication Etiquette Self-test 107
Unit 5 Business Negotiating Etiquette . 109
Lead-in 110
Reading . 111
Text: Business Negotiating Etiquette 111
Business Etiquette Tips: Serving Food at a Negotiation Meeting .127
Situational Dialogue on Price Negotiation 128
Exercises 129
Business Negotiating Etiquette Self-test .131
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Contents
Unit 6 Business Leisure Etiquette 135
Lead-in 136
Reading .137
Text: Overview of Leisure Etiquette .137
Business Etiquette Tips: Museum Etiquette 154
Situational Dialogue on Airport Etiquette .155
Exercises 155
Business Leisure Etiquette Self-test 158
Unit 7 Cross-cultural Business Etiquette .161
Lead-in 162
Reading .163
Text: Overview of Cross-cultural Business Etiquette .163
Business Etiquette Tips: Gift Giving .185
Situational Dialogue on Giving and Receiving Gifts 186
Exercises 187
Cross-cultural Business Etiquette Self-test .189
Unit 8 Job Application and Interview Etiquette .191
Lead-in 192
Reading .193
Text: Job Application and Interview Etiquette 193
Business Etiquette Tips: Golden Rules in a Job Interview 211
Situational Dialogue on Interview Etiquette .212
Exercises 213
Interview Etiquette Self-test .215
References .217