商务文本分析与应用教程

Contents
Chapter 1 Marketing Strategies .............................. 1
Pre-reading Activities ..................................................................................2
Part 1: Case Study of KFC ..........................................................................2
Part 2: Case Study of Hai Di Lao ..............................................................12
Part 3: Case Study of Disneyland .............................................................17
Part 4: Case Study of Promotional Strategies ..........................................22
Business Application .................................................................................30
Chapter 2 Corporate Scandals ............................... 31
Pre-reading Activities ................................................................................32
Part 1: Volkswagen Emissions Scandal .....................................................32
Part 2: How United Airlines Handles an Overbooked Flight ...................42
Part 3: Well Fargo’s Fake Accounts ..........................................................50
Part 4: Tesco’s Accounting Fiasco .............................................................55
Business Application .................................................................................59
Contents
IV
商务文本分析与应用教程
Chapter 3 Cars and Oil .......................................... 61
Pre-reading Activities ................................................................................62
Part 1: Car Ownership Restrictions ..........................................................63
Part 2: M&A: Geely and Volvo ..................................................................73
Part 3: Car Models and Auto Shows .........................................................79
Part 4: Oil Pricing Mechanism ...................................................................82
Business Application .................................................................................87
Chapter 4 China’s Internet Companies .................. 89
Pre-reading Activities ................................................................................90
Part 1: Case Study of WeChat ..................................................................91
Part 2: Case Study of Vancl .....................................................................100
Part 3: Case Study of Alibaba .................................................................105
Part 4: Case Study of Jack Ma ................................................................109
Business Application ...............................................................................119
Chapter 5 China’s Property Market ..................... 121
Pre-reading Activities ..............................................................................122
Part 1: China’s Real Estate Bubble..........................................................122
Part 2: Beijing’s Property Control Measures ..........................................134
Part 3: Property Boom/Bust ...................................................................144
Part 4: China’s Women and Property......................................................148
Business Application ...............................................................................153
V
Contents
Chapter 6 China’s High-Speed Rail ...................... 155
Pre-reading Activities ..............................................................................156
Part 1: Trajectory of China’s HSR Development .....................................156
Part 2: News Reports on China’s HSR ....................................................162
Part 3: Industry Implications of High-Speed Rail ....................................169
Part 4: High-Speed Rail in the U.S. .........................................................177
Business Application ...............................................................................180
Chapter 7 China’s Demographic Economics ......... 187
Pre-reading Activities ..............................................................................188
Part 1: China’s Demographic Challenges ...............................................189
Part 2: Challenges Facing the Old ..........................................................203
Part 3: Maternity Tourism .......................................................................212
Part 4: Controversial Assistant Reproductive Methods .........................220
Business Application ...............................................................................228
Chapter 8 RMB Exchange Rate ............................ 233
Pre-reading Activities ..............................................................................234
Part 1: U.S.’ and China’s Stance on RMB Valuation ................................235
Part 2: The Fall of RMB’s Value ...............................................................243
Part 3: RMB’s Addition to the IMF’s Currency Basket ............................248
Part 4: President Trump’s Stance on RMB ..............................................252
Business Application ...............................................................................256
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商务文本分析与应用教程
Chapter 9 European Debt Crisis and Brexit ......... 259
Pre-reading Activities ..............................................................................260
Part 1: European Debt Crisis Explained .................................................261
Part 2: Debt Crisis in Greece ..................................................................267
Part 3: Brexit Explained ..........................................................................275
Part 4: Aftermath of Brexit Referendum ................................................281
Business Application ...............................................................................290
Chapter 10 U.S. Tax Reform................................... 291
Pre-reading Activities ..............................................................................292
Part 1: How to Pay U.S. Individual Taxes ................................................292
Part 2: Why Is Tax Reform Diffi cult? .......................................................300
Part 3: U.S. Tax Reform at a Glance ........................................................307
Part 4: Republicans VS. Democrats on Tax Reform ................................314
Business Application ...............................................................................320