赖世雄标准美式商务口语

目　录

Chapter 1 Administrative Work 商务办公

Unit 1 A Self-Starter and a Team Player 主动性和团队精神.........................................2

Unit 2 Answering a Business Phone Call 接听商务电话...............................................8

Unit 3 These Files Are Confidential 这些是机密文件.......................................... .......14

Unit 4 Memo from the Manager 经理的备忘录...........................................................20

Unit 5 Arranging a Business Trip 安排差旅..................................................................26

Unit 6 Purchasing Business Equipment 购买办公室设备............................................32

Chapter 2 Business Meetings 商务会议

Unit 1 Preparing for a Meeting 会议准备.....................................................................40

Unit 2 Chairing a Meeting 主持会议.............................................................................46

Unit 3 Expressing Opinions in Meetings 踊跃发言.......................................................52

Unit 4 Disagreeing 意见不同.........................................................................................58

Unit 5 Making Suggestions  提出建议...........................................................................64

Unit 6 Accepting or Rejecting Suggestions

 接受或拒绝建议.......................................70

Unit 7 Solutions 解决方案.............................................................................................76

Unit 8 Making Decisions & Finishing Up 总结闭会......................................................82

Chapter 3 Business Trips 商务旅行

Unit 1 Booking Flights 预订机票...................................................................................90

Unit 2 Hotel Reservations 预订酒店.............................................................................96

Unit 3 Currency Exchange 货币兑换...........................................................................102

Unit 5 Boarding 登机...................................................................................................108

Unit 6 On the Plane.在飞机上.....................................................................................114

Unit 7 Arrivals 入境......................................................................................................120

Unit 8 Local Transportation 当地交通.........................................................................126

Unit 9 Hotel Check-in 酒店住宿...................................................................................132

Chapter 4 Receiving Guests 接待宾客

Unit 1 Making Arrangements 安排行程......................................................................140

Unit 2 Meeting Your Guests at the Airport 机场迎宾..................................................146

Unit 3 Getting Settled at the Hotel 在酒店安顿下来..................................................152

Unit 4 Giving the Guests a Tour 带领宾客参观...........................................................158

Unit 5 Business Dinner 商务宴请................................................................................164

Unit 6 A Future Plan for Cooperation 未来合作计划...................................................170

Unit 7 Gifts 礼物 .......................................................................................................176

Unit 8 Seeing Off Customers 送别客户........................................................................182

Chapter 5 Business Negotiations 商务洽谈

Unit 1 Inquiries and Offers 询价与报价.......................................................................190

Unit 2 Free Samples and 3D Models 免费样品和 3D 模型..........................................196

Unit 3 Negotiating Payment Terms 付款方式谈判.......................................................202

Unit 4 Packing 包装.......................................................................................................208

Unit 5 The Order Has Been Dispatched 订单已发货...................................................214

Unit 6 Receiving Goods and Inspection 收货及货物检查...........................................220

Unit 7 Customs and Quarantine 海关及检疫................................... ...........................226

Unit 8 We Have Received the Payment 我们已收到货款............................................232

Unit 9 Compensation 赔偿............................................................................................238

Unit 10 Disputes and Arbitration 纠纷和仲裁..............................................................244

Unit 11 After Service 售后服务.....................................................................................250

Chapter 6 Marketing & Promotions 市场营销

Unit 1 User Research 用户调查....................................................................................258

Unit 2 Entering a New Market 进入新市场..................................................................264

Unit 3 Marketing Strategies.销售策略..........................................................................270

Unit 4 Promoting an Event 宣传活动............................................................................276

Unit 5 Launching a New Product 发布新品 .................................................................282

Unit 6 Attending Trade Fairs 参加展会 ........................................................................288

Unit 7 Presenting Products & Attracting Potential Customers 

          介绍产品，吸引潜在客户.................................................................................294

Unit 8 Leads and Follow-ups 跟进并开发潜在客户....................................................300

Chapter 7 Business Cooperation 商务合作

Unit 1 Registering a Trademark 注册商标...................................................................308

Unit 2 Patent Application and Transferring

          专利申请与转让................................................................................................314

Unit 3 Bidding 投标......................................................................................................320

Unit 4 Looking for Projects 寻找投资项目...................................................................326

Unit 5 Applying to be an Exclusive Agent

 申请成为独家代理商................................332

Unit 6 Negotiating Sales Commission 协商销售佣金.................................................338