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| 作 者： | （英）Guy Brook-Hart |
| 出版社： | 西安交通大学出版社 |
| 丛编项： | |
| 标 签： | 暂缺 |
| ISBN： | 9787569304091 | 出版时间： | 2018-03-01 | 包装： | |
| 开本： | 16开 | 页数： | 156 | 字数： |
目 录
Acknowledgements /5
Introduction /6
Management
Unit 1: Corporate culture
Exam reference and unit notes /8
Photocopiable activity: Time management /9
Answer key /12
Transcript /12
Unit 2: Leaders and managers
Exam reference and unit notes /13
Photocopiable activity: Management problems /14
Answer key /16
Transcripts /17
Unit 3: Internal communications
Exam reference and unit notes /18
Photocopiable activity: Bad bosses /19
Answer key /21
Transcript /23
Unit 4: Chairing meetings
Exam reference and unit notes /24
Photocopiable activity: Case study: Spenfeld /25
Answer key /28
Transcript /29
Competitive advantage
Unit 5: Customer relationships
Exam reference and unit notes /30
Photocopiable activity: Case study: Curiosity Tours /31
Answer key /34
Transcript /36
Unit 6: Competitive advantage
Exam reference and unit notes /37
Photocopiable activity 1: Attention to pricing /38
Photocopiable activity 2: The competitive advantage game /40
Answer key /44
Transcripts /45
Unit 7: A proposal
Exam reference and unit notes /46
Photocopiable activity 1: Relocating /47
Photocopiable activity 2: Compound nouns quiz /48
Answer key /49
Transcript /50
Unit 8: Presenting at meetings
Exam reference and unit notes /51
Photocopiable activity 1: Catalina’s presentation /52
Photocopiable activity 2: A proposal for marketing ice-cream /53
Answer key /54
Transcript /55
Advertising and sales
Unit 9: Advertising and customers
Exam reference and unit notes /56
Photocopiable activity: Case study: Country Club 366 /57
Answer key /59
Transcript /60
Unit 10: Advertising and the Internet
Exam reference and unit notes /61
Photocopiable activity: Case study: Fred-Winter-Homes /62
Answer key /64
Transcripts /65
Unit 11: Sales reports
Exam reference and unit notes /67
Photocopiable activity: A sales report /68
Photocopiable sample answer: A sales report /70
Answer key /71
Transcript /72
Unit 12: The sales pitch
Exam reference and unit notes /73
Photocopiable activity: Breakthrough performance /74
Answer key /75
Transcripts /77
Finance
Unit 13: Forecasts and results
Exam reference and unit notes /79
Photocopiable activity: Investigating a company /80
Answer key /81
Transcript /82
Unit 14: Financing the arts
Exam reference and unit notes /84
Photocopiable activity: Business options /85
Answer key /87
Transcripts /87
Unit 15: Late payers
Exam reference and unit notes /90
Photocopiable activity 1: Letter-writing quiz /91
Photocopiable activity 2: Useful phrase for letters /93
Answer key /95
Transcripts /96
Unit 16: Negotiating a lease
Exam reference and unit notes /97
Photocopiable activity: Negotiation strategy: avoiding pitfalls /98
Answer key /99
Transcripts /100
The work environment
Unit 17: Workplace atmosphere
Exam reference and unit notes /102
Photocopiable activity: Attitudes to work /103
Answer key /104
Transcript /105
Unit 18: The workforce of the future
Exam reference and unit notes /107
Photocopiable activity: Women in senior management /108
Answer key /110
Transcripts /111
Unit 19: Productivity
Exam reference and unit notes /113
Photocopiable activity: Constraints on productivity /114
Answer key /116
Transcript /117
Unit 20: Staff negotiations
Exam reference and unit notes /119
Photocopiable activity: Negotiating points /120
Answer key /122
Transcripts /123
Corporate relationships
Unit 21: Corporate ethics
Exam reference and unit notes /126
Teacher’s Resource Book activity: Business quiz /127
Answer key /130
Transcript /131
Unit 22: Expanding abroad
Exam reference and unit notes /132
Photocopiable activity: The investment game /133
Answer key /134
Transcripts /134
Unit 23: An overseas partnership
Exam reference and unit notes /136
Answer key /137
Transcripts /138
Unit 24: A planning conference
Exam reference and unit notes /139
Photocopiable activity: Giving short presentations /140
Answer key /143
Transcripts /144
Exam skills and Exam practice
Answer key /145
Transcripts /149
Appendix: The common European Framework /155
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