新东方 剑桥标准商务英语教程：高级学生用书（第2版）

目 录

Introduction/3

Map of the book /4

Acknowledgements /8

Management

Unit 1: Corporate culture /10-13

Unit 2: Leaders and managers /14-17

Unit 3: Internal communications /18-21

Unit 4: Chairing meetings /22-25

Grammar workshop 1 (Units 1-4) /26-27

Competitive advantage

Unit 5: Customer relationships /28-31

Unit 6: Competitive advantage /32-35

Unit 7: A proposal /36-39

Unit 8: Presenting at meetings /40-43

Grammar workshop 2 (Units 5-8) /44-45

Advertising and sales

Unit 9: Advertising and customers /46-49

Unit 10: Advertising and the Internet /50-53

Unit 11: Sales reports /54-57

Unit 12: The sales pitch /58-61

Grammar workshop 3 (Units 9-12) /62-63

Finance

Unit 13: Forecasts and results /64-67

Unit 14: Financing the arts /68-71

Unit 15: Late payers /72-75

Unit 16: Negotiating a lease /76-79

Grammar workshop 4 (Units 13-16) /80-81

The work environment 

Unit 17: Workplace atmosphere /82-85

Unit 18: The workforce of the future /86-89

Unit 19: Productivity /90-93

Unit 20: Staff negotiations /94-97

Grammar workshop 5 (Units 17-20) /98-99

Corporate relationships

Unit 21: Corporate ethics /100-103

Unit 22: Expanding abroad /104-107

Unit 23: An overseas partnership /108-111

Unit 24: A planning conference /112-115

Grammar workshop 6 (Units 21-24) /116-117

Communication activities /118

EXAM SKILLS AND EXAM PRACTICE /121-153

Contents of exam section /121

Answer key /154

Transcripts /170