信息系统学报第22辑

信息系统学报
第22辑
目录
主编的话 XV
研究论文
跨境B2C电子商务背景下文化价值观对顾客初始信任和购买动机的影响研究 颜慧，杜荣，张卫莉 1
降价式拍卖中消费者重复购买的影响因素研究 王星，杨波，马茜 15
在线股票社区用户参与行为研究——基于股吧的实证分析 高娇娇，张仁杰 30
网络口碑发布平台对消费者好评意愿的影响研究——消费者自我意识的调节作用 于贞朋，霍佳乐，刘健西，曾慧，郝辽钢 43
旅游网络舆情诱发机制与影响效应研究——基于雪乡宰客事件新浪微博评论的内容分析 刘嘉毅，陈玉萍，华丽 55
基于不同视觉对象结构的拟人化广告形象生动性对消费者产品态度影响研究 李伟，蒋玉石，苗苗，王钰灵 68
新创企业知识资本与产品国际化——兼论互联网资本的调节作用 赖长青，王舒扬，吴蕊 89
高科技初创企业融资成功关键因素分析 刘婕，余艳 107
领域综述
互联网营销领域的行为价格研究综述 宋红娟，杨强，蒋玉石 122
China Journal of Information Systems
Vol.22，2019
CONTENTS
EDITORS’ NOTES XV
ARTICLES
The Influen`ce of Cultural Values on Customer Initial Trust and Purchase Motivation under Cross-border B2C E-commerce YAN Hui，DU Rong，ZHANG Weili 1
Research on the Influence Factors of Consumer Repurchase in Dutch Auction WANG Xing，YANG Bo，MA Xi 15
Research on User Participative Behaviors in Online Stock Forum：Empirical Research from Guba Forum GAO Jiaojiao，ZHANG Renjie 30
The Effect of Online Word-of-mouth Platforms on Consumers’ Positive Evaluation Intention：The Moderating Effect of Consumers’ Self-consciousness YU Zhenpeng，HUO Jiale，LIU Jianxi，ZENG Hui，HAO Liaogang 43
Research on the Inducing Mechanism and Influential Effect of Tourism Network Public Opinion: Content Analysis of Sina Blog Reviews Based on SnowTown fakement incident LIU Jiayi，CHEN Yuping，HUA Li 55
The Influence of the Vividness of Anthropomorphic Advertisement on Consumer Product Attitude：Based on Different Visual Object Structures LI Wei，JIANG Yushi，MIAO Miao，WANG Yuling 68
Knowledge Capital and Product Internationalization of New Ventures—the Moderating Effect of Internet Capital LAI Changqing，WANG Shuyang，WU Rui 89
Key Factors of Successful Financing for High-tech Startups LIU Jie，YU Yan 107
REVIEW
Review on Behavioral Price in Internet Marketing SONG Hongjuan，YANG Qiang，JIANG Yushi 122