注册 | 登录读书好,好读书,读好书!
读书网-DuShu.com
当前位置: 首页出版图书教育/教材/教辅教辅学习方法/报考营销英语(21世纪职业教育行业英语)

营销英语(21世纪职业教育行业英语)

营销英语(21世纪职业教育行业英语)

定 价:¥40.00

作 者: 暂缺
出版社: 复旦大学出版社
丛编项:
标 签: 暂缺

购买这本书可以去


ISBN: 9787309145069 出版时间: 2019-08-01 包装:
开本: 页数: 字数:  

内容简介

  《营销英语/21世纪职业教育行业英语》采用成果导向教学的理念设计课程标准并组织教材内容。共设计8个教学单元,内容涵盖了营销行业必会的八个方面:Unit1 接待顾客;Unit2 介绍产品;Unit3 价格谈判;Unit4 推销产品;Unit5 求职应聘;Unit6 营销专业文献;Unit7 销售合同;Unit8 说明书。前四单元是针对学生在未来实际岗位中出现的常见情景,注重培养学生的英语口语交流能力;后四单元是以营销职业中所涉及的常见业务资料为基础,介绍英语翻译技巧,使学生能够借助学习工具读懂一般业务的英语资料内容。

作者简介

暂缺《营销英语(21世纪职业教育行业英语)》作者简介

图书目录

Unit 1 Receiving Customers
Learning Objectives
Mini-Background
Warm Up
Situations
Activities
Word Bank
Useful Expressions
Tips
Language in Use
Extensive Reading
Self-Study Room
Speech of Business Elite
Unit 2 Introducing Products
Learning Objectives
Mini-Background
Warm Up
Situations
Activities
Word Bank
Useful Expressions
Tips
Language in Use
Extensive Reading
Self-Study Room
Speech of Business Elite
Unit 3 Price Negotiation
Learning Objectives
Mini-Background
Warm Up
Situations
Activities
Word Bank
Useful Expressions
Tips
Language in Use
Extensive Reading
Self-Study Room
Speech of Business Elite
Unit 4 Promoting Products
Learning Objectives
Mini-Background
Warm Up
Situations
Activities
Word Bank
Useful Expressions
Tips
Language in Use
Extensive Reading
Self-Study Room
Speech of Business Elite
Unit 5 Job Seeking
Learning Objectives
Mini-Background
Warm Up
Situations
Resume
Activities
Word Bank
Useful Expressions
Tips
Language in Use
Extensive Reading
Self-Study Room
Speech of Business Elite
Unit 6 Marketing Literature
Learning Objectives
Mini-Background
Warm Up
Samples
Activities
Word Bank
Useful Expressions
Tips
Language in Use
Extensive Reading
Self-Study Room
Speech of Business Elite
Unit 7 Contract
Learning Objectives
Mini-Background
Warm Up
Samples
Activities
Word Bank
Useful Expressions
Tips
Language in Use
Extensive Reading
Self-Study Room
Speech of Business Elite
Unit 8 Specifications
Learning Objectives
Mini-Background
Warm Up
Samples
Activities
Word Bank
Useful Expressions
Tips
Language in Use
Extensive Reading
Self-Study Room
Speech of Business Elite
Appendix 1 Glossary

本目录推荐