定 价:¥48.90
作 者: | 束光辉,张丽 著 |
出版社: | 东华大学出版社 |
丛编项: | |
标 签: | 暂缺 |
ISBN: | 9787566917577 | 出版时间: | 2020-08-01 | 包装: | 平装 |
开本: | 16 | 页数: | 字数: |
前言
◎ Unit 1 Elements and Styles of Business
Letters
商务信函要素与风格 // 1
1.1 Elements of Business letters // 1
1.2 Styles of Business Letters // 8
1.3 The Envelope Addressing // 12
1.4 Spacing // 13
◎ Unit 2 The Writing Principles of
Business Letters
商务信函写作原则 // 22
2.1 Writing principles // 22
2.2. Business Letter Writing Tips // 29
2.3 Preparation before Writing // 30
2.4 Writing Naturally and Sincerely // 31
◎ Unit 3 Establishing Business Relations
建立业务关系 // 38
3.1 Introduction // 38
3.2 Letter Samples // 40
◎ Unit 4 Inquiries and Replies
询价和回复 // 55
4.1 Inquiry // 55
4.2 Reply // 60
◎ Unit 5 Quotations, Offers and
Counter-offers
报价,发盘和还盘 // 75
5.1 Quotations and Offers // 75
5.2 Counter-Offer // 81
◎ Unit 6 Orders and Acknowledgments
订购与确认 // 96
6.1 Introduction // 96
6.2 Letter Samples // 97
◎ Unit 7 Payment by Letter of Credit
信用证付款 // 114
7.1 Introduction // 114
7.2 Letter Samples // 116
◎ Unit 8 Other Methods of Payment
其他付款方式 // 127
8.1 Introduction // 127
8.2 Letter Samples // 128
◎ Unit 9 Collection Letters
催款信 // 137
9.1 Introduction // 137
9.2 Letter Samples // 140
◎ Unit 10 Packing & Marking
包装与标志 // 149
10.1 Introduction // 149
10.2 Letter Samples // 151