体验商务英语教师用书4（第三版）

Notes on units
（including At a glance， Business brief and Lesson notes）
Unit 1 Communication
Unit 2 International marketing
Unit 3 Building relationships
Working across cultures 1： Doing business intemationally
Revision unit A
Business skills：1．1 Smalltalk
Business skills： 1．2 E-mails
Unit 4 Success
Unit 5 Job satisfaction
Unit 6 Risk
Working across cultures 2： Working in new markets
Revision unit B
Business skills： 2．1 Negotiations
Business skills： 2．2 Teleconferences
Unit 7 Management styles
Unit 8 Team building
Unit 9 Raising finance
Working across cultures 3： Managing intemational teams
Revision unit C
Business skills： 3．1 Presentations
Business skills： 3．2 Meetings
Unit 10 Customer service
Unit 11 Crisis management
Unit 12 Mergers and acquisitions
Working across cultures 4：lntemationalnegotiations
Revision unit D
Business skills： 4．1 Interviews
Business skills： 4．2 Presentations
Resource bank
Teacher's notes
Speaking
Unit 1 Communication
Dealing with communication breakdown
Unit 2International marketing
Brainstorming
Unit 3 Building relationships
Networking
Unit 4 Success
Negotiating
Unit 5 Job satisfaction
Cold-calling
Unit 6 Risk
Reaching agreement
Unit 7 Management styles
Presentations
Unit 8 Team building
Resolving conflict
Unit 9 Raising finance
Negotiating
Unit 10 Customer service
Active listening
Unit 11 Crisis management
Asking and answering difficult questions
Unit 12Mergers and acquisitions
Making a presentation
Listening
Unit 1 Communlcation
Alastair Dryburgh， Head of Akenhurst
Consultants
Unit 2 International marketIng
Svend Hollensen， Professor of
International Marketing at the University
of South Denmark
Darrell Kofkin， Chief Executive of the Global
Marketing Network， a training organisation
Unit 3 Building relationships
Alison Ward， Head of Global Corporate
Responsibility at Cadbury， the chocotate maker
Unit 4 Success
Tom Hockaday， Managing Director of lsis
Innovation， a technology development company
Unit 5 Job satisfaction
Madalyn Brooks， Director of Human
Resources at Procter & Gamble (UK）
Unit 6 Risk
Steve Fowler， Managing Director of the
Institute of Risk Management
Unit 7 Management styles
Laurie Mullins， Author of Management and Organisational Behawour
Unit 8 Team building
Dan Collins， founder of team-building specialists Fresh Group
Unit 9 Raising finance
Simon Davies， Managing Director
(Restructuring） at the Btackst one Group
Unit 10 Customer service
Philip Newman-Hall， Director and General
Manager of Raymond Blanc's restaurant Le
Manoir aux Quat'Saisons
Unit 11Crisis management
Craig Smith， Professor of Ethics and Social
Responsibility at INSEAD in Paris
Unit 12Mergers and acquisitions
Professor Scott Moeller， Director of the
M&A Research Centre at Cass Business
School
Resource bank Listening key
Writing
(Case study model answers and writing tasks）
Unit 1 Communication
Unit 2International marketing
Unit 3 Building retationships
Unit 4 Success
Unit 5 Job satisfaction
Unit 6 Risk
Unit 7 Management styles
Unit 8 Team building
Unit 9 Raising finance
Unit 10 Customer service
Unit 11 Crisis management
Unit 12 Mergers and acquisitions
Scripts
Audio scripts
Audio scripts for business skills
Scripts for case study commentary
Translation
Translation for business brief
Translation for readings