定 价：¥238.00
| 作 者： | 北京创投咨询有限公司 著 |
| 出版社： | 清华大学出版社 |
| 丛编项： | |
| 标 签： | 暂缺 |
| ISBN： | 9787302565703 | 出版时间： | 2020-12-01 | 包装： | 精装 |
| 开本： | 16开 | 页数： | 492 | 字数： |
目 录
2018年撰写案例
案例1 蒙牛乳业 ····························································································3
案例2 深圳发展银行 ··················································································15
案例3 百度 ·································································································35
案例4 58同城 ·····························································································45
案例5 唯品会 ······························································································55
案例6 双汇 ·································································································69
案例7 科大讯飞 ··························································································87
案例8 顺丰速运 ·························································································103
案例9 国美 ································································································121
案例10 台湾集成电路 ···············································································131
2019年撰写案例
案例11 青岛海尔 ·······················································································151
案例12 小米集团 ·······················································································163
案例13 中联重科 ·······················································································175
案例14 美团点评 ·······················································································185
案例15 新浪 ·······························································································201
案例16 远大医药 ·······················································································217
案例17 腾讯 ·······························································································231
案例18 金可儿 ···························································································241
案例19 泰格医药 ·······················································································253
案例20 美丽田园 ·······················································································267
案例21 中国飞机租赁集团 ········································································281
2020年撰写案例
案例22 阿里巴巴 ·······················································································295
案例23 远东宏信 ·······················································································309
案例24 ESR ·······························································································321
案例25 中国巨石 ·······················································································331
案例26 三生制药 ·······················································································341
案例27 工商银行 ·······················································································351
案例28 联合环境 ·······················································································363
案例29 分众传媒 ·······················································································379
案例30 拼多多 ···························································································391
案例31 宇视科技 ·······················································································409
案例32 百济神州 ·······················································································423
案例33 和睦家医疗 ···················································································439
案例34 康弘药业 ·······················································································453
案例35 再鼎医药 ·······················································································465
案例36 百胜中国 ·······················································································481
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