Unit 1 1 Text A Types of Electronic Business 1 New Words 4 Phrases 5 Abbreviations 6 Notes 6 Exercises 7 Text B Commerce 8 New Words 11 Phrases 12 Abbreviations 12 Exercises 13 Reading Material 13 Reference Translation 电子商务的类型 16 Unit 2 19 Text A A B2B Guide 19 New Words 22 Phrases 24 Abbreviations 24 Notes 24 Exercises 26 Text B B2B 27 New Words 29 Phrases 30 Abbreviations 30 Exercises 30 Reading Material 31 Reference Translation B2B 指南 34 Unit 3 37 Text A B2C 37 New Words 39 Phrases 41 Abbreviations 41 Notes 42 Exercises 42 Text B E-Commerce： 8 Benefits to Merchants 44 New Words 46 Phrases 47 Abbreviations 47 Exercises 47 Reading Material 48 Reference Translation 企业对用户的电子商务 50 Unit 4 53 Text A Online Shopping (I) 53 New Words 57 Phrases 59 Abbreviations 61 Notes 61 Exercises 62 Text B Online Shopping (II) 63 New Words 67 Phrases 68 Exercises 69 Reading Material 69 Reference Translation 网上购物 73 Unit 5 77 Text A Build Your Virtual Store 77 New Words 79 Phrases 80 Abbreviations 80 Notes 80 Exercises 82 Text B 10 Things You Need to Start Selling Online 83 New Words 86 Phrases 87 Abbreviations 87 Exercises 88 Reading Material 88 Reference Translation 建立虚拟商店 91 Unit 6 93 Text A Digital Marketing 93 New Words 96 Phrases 97 Abbreviations 98 Notes 98 Exercises 99 Text B PPS and PPC 100 New Words 104 Phrases 104 Abbreviations 105 Exercises 105 Reading Material 106 Reference Translation 数字营销 111 Unit 7 114 Text A SEM and SEO 114 New Words 117 Phrases 118 Abbreviations 119 Notes 119 Exercises 120 Text B CPA， CPI and CPM 122 New Words 126 Phrases 127 Abbreviations 127 Exercises 128 Reading Material 128 Reference Translation SEM和SEO 132 Unit 8 136 Text A How Electronic Payment Works 136 New Words 138 Phrases 139 Abbreviations 139 Notes 139 Exercises 140 Text B Online Banking 142 New Words 145 Phrases 147 Abbreviations 148 Exercises 148 Reading Material 149 Reference Translation 电子支付是如何运作的 152 Unit 9 154 Text A Online Shopping Safety 154 New Words 158 Phrases 160 Abbreviations 161 Notes 161 Exercises 162 Text B Nine Ways to Combat Credit Card Frauds 163 New Words 166 Phrases 167 Abbreviations 167 Exercises 167 Reading Material 168 Reference Translation 网上购物安全 171 Unit 10 176 Text A Mobile Electronic Business Trends 176 New Words 179 Phrases 180 Abbreviations 181 Notes 181 Exercises 182 Text B CRM for E-commerce 183 New Words 187 Phrases 187 Abbreviations 188 Exercises 188 Reading Material 188 Reference Translation 移动电子业务趋势 193 Unit 11 197 Text A How to Use AI in E-commerce 197 New Words 200 Phrases 201 Abbreviations 201 Notes 201 Exercises 202 Text B Big Data Analytics for E-commerce 203 New Words 206 Phrases 207 Abbreviations 207 Reading Material 208 Reference Translation 如何在电子商务中使用人工智能 212 Unit 12 215 Text A Logistics 215 New Words 217 Phrases 218 Notes 219 Exercises 220 Text B Third Party Logistics 221 New Words 225 Phrases 226 Abbreviations 226 Exercises 227 Reading Material 227 Reference Translation 物流 232
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