企业成长之道

目 录

第一章

企业本质与企业的特性 ··························································································1

第一节　企业本质 ····································································································2

一、企业作为生产组织 ·································································································2

二、企业作为交易组织 ·································································································3

三、企业作为内部知识、能力的集合体 ·······································································4

四、企业作为企业家创新的载体 ··················································································4

第二节　企业的特性 ································································································4

一、企业的契约性 ·········································································································5

二、企业的异质性 ·········································································································5

三、企业的协作性 ·········································································································5

第二章

企业成长与企业成长理论 ·····················································································8

第一节　企业成长 ····································································································9

一、企业成长的本质 ·····································································································9

二、企业成长机制 ·······································································································10

第二节　企业成长理论 ··························································································11

一、古典经济学：分工的规模经济利益 ·····································································12

二、新古典经济学：企业生产规模调整 ·····································································13

三、新制度学派：企业边界的扩大 ·············································································14

四、熊彼特：企业家的创新行为 ················································································16

五、资源、能力、知识基础理论：利用资源实现知识积累 ·······································17

六、制度变迁理论：内部制度改革 ·············································································17

七、演化经济学：形成惯例和动态能力 ·····································································18

八、生命周期理论：成长阶段的递进 ·········································································18



X

第三节　资源基础理论 ··························································································20

一、资源基础理论的基本假设 ····················································································23

二、资源基础理论的基本概念 ····················································································24

三、企业资源能力体系 ·······························································································25

第三章

企业生命周期理论 ··································································································30

第一节　生命周期理论主要学派 ···········································································31

一、经济学派：借鉴经济增长理论 ·············································································31

二、组织学派：借鉴组织成长理论 ·············································································31

三、生命学派：借鉴生命成长 ····················································································32

四、企业学派：来源于管理实践 ················································································34

五、综合学派：重视研究科学性和分析工具 ······························································35

六、我国学者对企业生命周期的研究 ·········································································35

第二节　企业生命周期阶段划分 ···········································································36

第四章

企业成长关键因素的理论研究 ·········································································40

第一节　企业成长动因理论 ···················································································41

一、企业成长的外生因素论 ························································································42

二、企业成长的内生因素论 ························································································42

第二节　企业成长关键因素研究 ···········································································43

一、企业家与企业成长 ·······························································································46

二、战略管理与企业成长 ····························································································56

三、人力资源管理与企业成长 ····················································································63

四、市场营销管理与企业成长 ····················································································68

五、企业文化与企业成长 ····························································································75

六、创新管理与企业成长 ····························································································83

七、运营管理与企业成长 ····························································································88

八、风险管理与企业成长 ····························································································96

九、社会资本与企业成长 ··························································································103

十、企业成长的评价体系研究 ··················································································112

十一、企业生命周期阶段划分及特征 ·······································································114