PREFACE
CHAPTER 1 CULTURE AND MASS MEDIA
1.1 Culture and Mass Communication:How They Interact
1.2 Leisure in Mass Media
1.3 Criticism of Mass Society
Questions
CHAPTER 2 NEWSPAPERS: KEEPING THE CULTURE INFORMED
2.1 The Evolution of American Newspapers
2.2 Competing Models of Modern Print Journalism
2.3 Challenges Facing Newspapers Today
Questions
CHAPTER 3 MAGAZINES: THE SPECIALIZED MEDIUM
3.1 The Early History of Magazines
3.2 The Development of Modern Magazines
3.3 The Domination of Specialization
3.4 Magazines' Influence
Questions
CHAPTER 4 MOVIES: CULTURAL REFLECTIONS
4.1 Early Technology and the Development of Movies
4.2 The Hollywood Studio System
4.3 The Studio System's Prosperity
4.4 The Transformation of the Studio System
4.5 Convergence: Movies Adjust to the Digital Turn
Questions
CHAPTER 5 TELEVISION: THE SPREAD OF VISUAL CULTURE
5.1 Early Innovations in TV Technology
5.2 The Development of Cable
5.3 Technology and Convergence Change Viewing Habits
5.4 Major Programming Trends
5.5 Regulatory Challenges to Television and Cable
5.6 The Cultural Impact of Television
Questions
CHAPTER 6 ADVERTISING: THE ART OF PERSUADING
6.1 Early Developments in Advertising
6.2 The Shape of Advertising Today
6.3 Persuasive Techniques in Advertising
6.4 Commercial Speech and Regulating Advertising
Questions
CHAPTER 7 GLOBALIZATION OF INFORMATION ON THE INTERNET
7.1 Impact of the Web on Other Media
7.2 The Web Goes Social
7.3 The Impact of Media Convergence and Mobile Media
7.4 Problems with the Internet
Questions
CHAPTER 8 GAMING: THE POWER OF DIGITAL ENTERTAINMENT
8.1 The Development of Digital Gaming
8.2 The Internet Transforms Gaming
8.3 The Media Playground
8.4 Trends and Issues in Digital Gaming
Questions
BIBLIOGRAPHY
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