前 言 ···················································································001
部分 国家形象战略理论
章 国家形象战略的界定 ·····················································027
第二章 国家形象战略环境和资源 ···············································039
第三章 国家形象战略目标和定位 ···············································056
第四章 国家形象战略的实施:塑造 ············································071
第五章 国家形象战略的实施:管理 ············································097
第二部分 大国国家形象塑造的历史经验
第六章 二战后美国国家形象的塑造 ············································121
第七章 二战后德国国家形象塑造的历程与经验 ·····························134
第八章 冷战后俄罗斯国家形象塑造的历程与经验 ··························145
第九章 当代中国国家形象塑造的历程与经验 ································159
第三部分 中国国家形象塑造的战略设想
第十章 中国国家形象现状 ························································179
第十一章 中国国家形象塑造的国际环境 ······································204
第十二章 中国国家形象塑造的战略资源 ······································217
第十三章 中国国家形象塑造的战略目标与定位 ·····························237
第十四章 中国国家形象战略实施的路径 ······································252
结 语 ···················································································269
图表附录 ················································································274
参考文献 ················································································276
后 记 ···················································································300