Chinese sports are developing under verycomplex and unique political， economic， andcultural circumstances in the global age. This studyaims to investigate the process of globalization inbasketball through an examination of itsmultidimensional manifestations. The study alignsitself with George Ritzer' s conceptualization ofdichotonuzing the process of globalization intogrobalization and glocalization. On that basis， thetrajectory of basketball globalization in China isidentified as the result of a contextual andcompeting interplay between the penetration ofthe NBA and the consequent engagement ofChinese basketball.A qualitative methodological approach wasconducted to achieve the research aim. Data werecollected from a number of sources， includingofficial documents and semi-structured interviewswith relevant basketball participants. The studyreveals that globalization and basketball in China，in the political and institutional dimension. is aconflicting process. The universalization of theNBA' s govemance model could not be fully assimilated due to the centralization of power in the Chinese govemment， which is hindenng the further professionalization and marketization of basketball. In the economic dimension， the globalization process is seen to interplay with the local basketball market， which is growing thanks to the adaption of the NBA' s marketing strategies.In the cultural dimension， the study demonstrates that the NBA has to some extent cosmopolitanized and consumerized Chinese basketball culture.while resistance from both the state and the Chinese people has risen. creolizing the globalization of basketball culture in China.
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