共享经济下道德风险控制与信任机制构建研究

目录前言/001第1章 导论1.1 共享经济的快速兴起/0011.2 共享经济发展存在的隐忧/0041.3 核心概念的界定/0091.4 研究方法与研究设计/0181.5 本书的结构安排/026第2章 理论基础与研究动态2.1 文献搜集及统计分析/0352.2 共享经济的理论基础/0422.3 共享经济的参与动机/0452.4 共享经济的影响/0492.5 共享经济的困境/0512.6 共享经济的治理/0522.7 研究述评/055第3章 共享经济平台的审核机制与信息披露3.1 引言/0583.2 共享经济平台对提供者的审核策略/0613.3 共享经济平台的信息披露/0713.4 本章小结/078第4章 共享经济平台的质量控制与服务定位4.1 问题的提出/0814.2 概念分析与文献回顾/0824.3 垄断平台的质量控制/0864.4 竞争平台的质量定位/0984.5 模型扩展/1044.6 本章小结/111第5章 共享经济平台的资金管理与风险控制5.1 问题的提出/1135.2 共享经济平台的押金管理问题/1165.3 共享经济平台虚假财务披露的治理/1205.4 共享经济平台的安全投资问题/1275.5 本章小结/137第6章 共享经济参与者的信任博弈与声誉机制6.1 引言/1406.2 相关文献/1426.3 提供者和消费者的信任博弈/1446.4 共享经济下提供者的声誉机制/1526.5 提供者声誉的长期演变/1616.6 本章小结/165第7章 共享经济下的信任评价机制研究7.1 引言/1677.2 典型共享出行平台的评价系统/1707.3 双向声誉评价系统/1747.4 共享经济的动态声誉评价/1837.5 本章小结/189第8章 考虑平台监管和社会监督的演化博弈分析8.1 引言/1918.2 文献综述/1928.3 共享单车平台与消费者间的演化博弈/1958.4 引入第三方监督的共享单车平台与政府协同治理的演化博弈/2058.5 本章小结/217第9章 目标—行为框架下共享单车平台的道德风险—基于小鸣单车的案例研究9.1 引言/2199.2 理论分析框架/2209.3 研究方法/2259.4 案例分析/2279.5 结论与建议/240008 共享经济下道德风险控制与信任机制构建研究第10章 共享出行中道德风险的形成机理—基于某出行软件平台的案例研究10.1 引言/24310.2 理论分析与研究框架/24510.3 研究设计/24910.4 案例分析/25310.5 研究结论与启示/261第11章 基于PLS-SEM 的提供者参与动机研究11.1 引言/26511.2 文献综述及研究假设/26611.3 研究设计/27211.4 研究结果/27611.5 讨论与分析/281第12章 共享经济下消费者信任的形成机制12.1 引言/28412.2 文献回顾/28512.3 研究设计/28712.4 实证结果分析/29512.5 结论与展望/302第13章 共享经济平台信任机制的实证分析13.1 引言/30413.2 文献综述及研究假设/30513.3 研究设计/31213.4 研究结果/31713.5 本章小结/327第14章 共享经济治理的三重面向与政策转型14.1 引言/33014.2 共享经济治理的政策简述/33114.3 共享经济治理的发展偏差/33914.4 共享经济治理的三重面向及逻辑转换/34114.5 共享经济治理的特征演变/34414.6 共享经济治理的实现机制/34714.7 本章小结/354第15章 结论与展望15.1 主要工作及结论/35715.2 研究启示/36515.3 研究贡献与局限性/37115.4 研究展望/375参考文献/378附录/424索引/432后记/435PREFACE/001CHAPTER1 INTRODUCTION1.1 The Rapid Rise of Sharing Economy/0011.2 The Hidden Worries in the Development of Sharing Economy/0041.3 Definition of Core Concepts/0091.4 Research Method and Design/0181.5 Structure of the Book/026CHAPTER2 THEORETICAL BASIS AND RESEARCH TRENDS2.1 Literature Collection and Statistical Analysis/0352.2 Theoretical Basis of Sharing Economy/0422.3 Motivation of Participation in Sharing Economy/0452.4 Impact of Sharing Economy/0492.5 Dilemma of Sharing Economy/0512.6 Governance of Sharing Economy/0522.7 Research Review/055CHAPTER3 SCREENING MECHANISM AND INFORMATION DISCLOSURE OF SHARING ECONOMIC PLATFORM3.1 Introduction/0583.2 Screening Strategy of Sharing Economy Platform for Providers/0613.3 Information Disclosure of Sharing Economy Platform/0713.4 Summary of this Chapter/078CHAPTER4 QUALITY CONTROL AND SERVICE ORIENTATION OF SHARING ECONOMY PLATFORM4.1 Research Questions/0814.2 Conceptual Analysis and Literature Review/0824.3 Quality Control of Monopoly Platform/0864.4 Quality Positioning of Competitive Platform/0984.5 Model Expansion/1044.6 Summary of this Chapter/111CHAPTER5 FUND MANAGEMENT AND RISK CONTROL OF SHARING ECONOMY PLATFORM5.1 Research Questions/1135.2 Deposit Management of Sharing Economy Platform/1165.3 Governance of False Financial Disclosure of Sharing Economy Platform/1205.4 Security Investment of Sharing Economy Platform/1275.5 Summary of this Chapter/137CHAPTER6 TRUST GAME AND REPUTATION MECHANISM OF SHARING ECONOMY PARTICIPANTS6.1 Introduction/1406.2 Related Literature/1426.3 Trust Game Between Providers and Consumers/1446.4 Reputation Mechanism of Sharing Economy Providers/1526.5 Long-term Evolution of Provider’s Reputation/1616.6 Summary of this Chapter/165CHAPTER7 RESEARCH ON TRUST EVALUATION MECHANISM IN SHARING ECONOMY7.1 Introduction/1677.2 Evaluation System of Typical Travel Sharing Platform/1707.3 Bilateral Reputation Evaluation System/1747.4 Dynamic Reputation Evaluation in Sharing Economy/1837.5 Summary of this Chapter/189CHAPTER8 EVOLUTIONARY GAME ANALYSIS CONSIDERING PLATFORM MONITORING AND GOVERNMENT SUPERVISION8.1 Introduction/1918.2 Literature Review/1928.3 Evolutionary Game Between Bicycle-sharing Platform and Users/1958.4 Evolutionary Game of Bicycle-sharing Platform and Government Cooperative Governance with Third-party Supervision/2058.5 Summary of this Chapter/217CHAPTER9 MORAL HAZARD OF BICYCLE-SHARING PLATFORM UNDER THE FRAMEWORK OF GOAL-BEHAVIOR—A CASE STUDY BASED ON XIAOMING BICYCLE9.1 Introduction/2199.2 Theoretical Analysis Framework/2209.3 Research Method/2259.4 Case Analysis/2279.5 Conclusions and Suggestions/240CHAPTER10 THE FORMATION MECHANISM OF MORAL HAZARD IN SHARED BICYCLE—A CASE STUDY BASED ON A TRAVEL SOFTWARE PLATFORM10.1 Introduction/24310.2 Theoretical Analysis and Research Framework/24510.3 Research Design/24910.4 Case Study/25310.5 Conclusions and Implications/261CHAPTER11 MOTIVATION OF PROVIDERS BASED ON PLS-SEM11.1 Introduction/26511.2 Literature Review and Research Hypotheses/26611.3 Research Design/27211.4 Research Results/2