民族旅游新业态规划案例教程

目  录 
章 绪论················································································· 1
节 澳大利亚发展旅游新业态的实践及启示 ····························· 1
第二节 旅游规划理论框架 ························································ 7
第二章 壮瑶风情：旅游综合体规划
——来宾市金龟岛民族风情园规划 ··············································19
节 来宾壮族和瑶族文化调查分析 ········································19
第二节 国内同类项目分析 ·······················································24
第三节 总体战略定位 ·····························································26
第四节 规划总体定位 ·····························································41
第五节 重大创意项目概念策划 ·················································48
第六节 空间布局与综合项目规划 ··············································54
第三章 瑶族康养：旅游小镇规划
——巴马瑶族自治县赐福湖国际长寿养生度假小镇规划 ···················62
节 项目开发资源评价 ·······················································62
第二节 市场需求调查与定位分析 ··············································72
第三节 总体规划方案 ·····························································79
第四节 旅游小镇社区发展规划案 ··············································88
第五节 风险分析 ···································································95
第六节 巴马赐福湖国际长寿养生度假小镇项目一期投资计划 ········ 101
第四章 客家世界：全域旅游规划
——港南区全域旅游发展规划 ·················································· 109
节 全域旅游基本知识 ····················································· 109
第二节 旅游资源与旅游市场评价 ············································ 129
第三节 顶层设计 ································································· 150
第四节 全域布局 ································································· 157
第五节 全业融合 ································································· 174
第六节 全网营销 ································································· 193
第五章 苗山秀水：乡村旅游规划
——融水苗族自治县元宝山八村寨乡村旅游规划 ·························· 216
节 SWOT 分析 ······························································ 216
第二节 旅游资源分析评价 ····················································· 223
第三节 旅游发展定位与目标规划 ············································ 247
第四节 总体布局规划 ··························································· 255
第五节 旅游六大新要素规划 ·················································· 263
第六节 旅游运营管理规划 ····················································· 269
第六章 情醉仫佬：县域旅游规划
——罗城仫佬族自治县旅游总体规划 ········································· 285
节 旅游资源调查与评价 ·················································· 285
第二节 旅游市场分析 ··························································· 306
第三节 旅游业发展战略规划 ·················································· 320
第四节 旅游产品与重点旅游区规划 ········································· 330
第五节 文化旅游开发与保护规划 ············································ 341
第六节 旅游形象与旅游营销策划 ············································ 359