1.1The Economic Environment and Consumption00
1.2The Policy Environment 00
1.3The Supervision of the Advertising Market00
1.4Summary of the Work of China Advertising Association in
20190
Chapter 2The Status Quo of Chinas Advertising Industry in 20190
2.1The Main Data on the Development of Chinas Advertising
Industry in 20190
2.2An Overview of Chinas Advertising Development in 20190
Part 2The Advertising Development of Chinas Major Media in 2019
Chapter 3Analysis of TV Advertising Development 0
3.1The Environment of TV Advertising Development 0
3.2The TV Advertising Expenditure 0
3.3The Reach of Television 0
Chapter 4Analysis of Radio Advertising Development 0
4.1The Environment of Radio Advertising Development 0
4.2The Radio Advertising Expenditure 0
4.3The Reach of Radio 0
Chapter 5Analysis of Newspaper Advertising Development 0
5.1The Environment of Newspaper Advertising Development 0
5.2The Newspaper Advertising Expenditure 0
5.3The Reach of Newspapers0
Chapter 6Analysis of Magazine Advertising Development 0
6.1The Environment of Magazine Advertising Development 0
6.2The Magazine Advertising Expenditure 0
6.3The Reach of Magazines 0
Chapter 7Analysis of Traditional Outdoor Advertising Development 0
7.1The Environment of Traditional Outdoor Advertising
Development0
7.2The Traditional Outdoor Advertising Expenditure 0
7.3The Reach of Traditional Outdoor Media 0
Chapter 8Analysis of Digital Outdoor Advertising Development 0
8.1The Environment of Digital Outdoor Advertising
Development 0
8.2The Digital Outdoor Advertising Expenditure 0
8.3The Reach of Digital Outdoor Media
Chapter 9Analysis of Cinema Video Advertising Development
9.1The Environment of Cinema Video Advertising Development
9.2The Cinema Video Advertising Expenditure
9.3The Reach of Cinema Video
Chapter 10Analysis of Internet Advertising Development
10.1The Environment of Internet Advertising Development
10.2The Internet Advertising Expenditure
10.3Analysis of Internet Advertising Traffic
10.4The Reach of Internet
Chapter 11Analysis of OTT Advertising Development
11.1The Environment of OTT Advertising Development
11.2The OTT Advertising Expenditure
11.3The Reach of OTT
Part 3The Trend of China Advertising Market
Chapter 12The Trend of Consumption
12.1The Changes of Consumers
12.2The Trend of Consumer Market
Chapter 13The Trend of Marketing
13.1Technology Trends in Advertising and Marketing
13.2The Trend of Brand Communication
13.3The Digital Marketing in Full Swing
13.4The Upgrade of Offline Media Industry
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