商务英语阅读教程

Unit 1 Marketing
Part I Pre-reading Questions
Part II Intensive Reading
Text A The Paradox of Marketing at Scale
Part 111 Extensive Reading
Text B The Case for Wellness Marketing in Singapore
Unit 2 Product Development
Part I Pre-reading Questions
Part II Intensive Reading
Text A Virtual Reality： A Game-changer for Product Development
Part III Extensive Reading
Text B In Product Development， Let Your Customers Define Perfection
Unit 3 Price and Pricing
Part I Pre-reading Questions
Part II Intensive Reading
Text A High Price， Limited Performance of European Electric Cars Might Boost China Minis
Part III Extensive Reading
Text B Pricing Excellence Is a Strategic Differentiator in Wealth Management
Unit 4 Distribution Channel
Part I Pre-reading Questions
Part II Intensive Reading
Text A In India， Distributions God
Part III Extensive Reading
Text B Your Building Is a Captive Distribution Channel： How to Capture More Value
Unit 5 Promotion
Part I Pre-reading Questions
Part II Intensive Reading
Text A Small Businesses Are Trying to Stay Afloat
Part III Extensive Reading
Text B Are Elections Promotions a Good Idea?
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Unit 6 Business Ownership
Unit 7 Staff Management
Unit 8 Human Resources
Unit 9 Consumer Behavior
Unit 10 E-commerce
Unit 11 Aspects of Business Culture
Unit 12 Business Ethics
Unit 13 Corporate Social Responsibility
Unit 14 Green Business
References