商贸英语

Unit 1 Marketing
Part Ⅰ Warm up
Part Ⅱ Text A Basics of Marketing
Part Ⅲ Text B The Marketing Mix
Part Ⅳ Text C Digital Marketing
Unit 2 E-commerce
Part Ⅰ Warm up
Part Ⅱ Text A What Is Ecommerce
Part Ⅲ Text B Crossborder E-commerce Upgrading Under Way
Part Ⅳ Text C Chinese E—commerce App Making Shopping Social
Unit 3 ⅠnternationaⅠ Business
Part Ⅰ Warm.up
Part Ⅱ Text A Basics of Intemational Business
Part Ⅲ Text B Risks Involved in International Business
Part Ⅳ Text C Why Do Companies Go International
Unit 4 Tourism
Part Ⅰ Warm—up
Part Ⅱ Text A Development of Tourism in China
Part Ⅲ TextB Thailand forTourists
Part Ⅳ Text C A Tour Guide’s Principal Duties
Unit 5 Hotel＆Hospitality
Part Ⅰ Warm—up
Part Ⅱ Text A About Hospitality Industry
Part Ⅲ Text B Hospitality Industry Embraces Green Ideas
Part Ⅳ Text C Are Robots Taking Over China’s Hotel Industry
Unit 6 Finance
Part Ⅰ Warm—up
Part Ⅱ Text A An Overview of Financial Management
Part Ⅲ Text B Strategic Financial Management
Part Ⅳ TextCaf is a FinancialAccountant
Unit 7 Economics
Part Ⅰ Warm—up
Part Ⅱ Text A Basics of Economics
Part Ⅲ Text B Behavioral Economics
Part Ⅳ Text C Intemational Economics
Unit 8 Management
Part Ⅰ Warm—up
Part Ⅱ Text A Basics of Management
Part Ⅲ Text B Modem Strategic Management
Part Ⅳ TextC ProjectManagement
Key for Reference