商务英语导论

总序
导读
Part Ⅰ Introduction
Chapter 1 What Is Business English?
1 Introduction
2 Three studies of Business English
3 Business English around the world
4 Interconnections in Business English
5 The need for research-based teaching
6 Structure of the book
7 Summary
Chapter 2 International Business English and Business English as a Lingua Franca
1 Introduction
2 Defining Business English as a Lingua Franca and International Business English
3 Teaching English as a business lingua franca or international business language
4 Analyzing Business English as a Lingua Franca
5 Business English as a Lingua Franca and International Business English in context
6 Summary
Part Ⅱ Spoken Business English
Chapter 3 Introducing Spoken Business English
1 Introduction
2 Characteristics of spoken Business English
3 The importarnce of research based on real language data
4 Discourse-based studies of spoken Business English
5 Summary
Chapter 4 Intercultural Business Interactions
1 Introduction
2 The importance of research into spoken Business English in intercultural contexts
3 From intercultural misunderstanding to strategies that work
4 Relational strategies in multicultural meetings
5 Facework strategies in intercultural negotiations
6 Accom modation strategies in international meetings
7 Summary
Chapter 5 Teaching Spoken Business English
1 Introduction
2 Ritual exchanges in negotiations
3 Essential language in business meetings
4 The key characteristics of workplace discourse
5 Summary
Part Ⅲ Written Business English
Chapter 6 Introducing Written Business English
1 Introduction
2 Vijay Bhatia： a genre approach to written Business English
3 The influence of business culture and national culture on written Business English： three early studies
4 Using a genre approach in the teaching of Business English
5 Summary
Chapter 7 Understanding Written Business English
1 Introduction
2 The creation of texts
3 Context and collaboration in the teaching of written Business English
4 The response to texts
5 Using reader response in the teaching of written Business English
6 Summary
Chapter 8 Teaching Written Business English
1 Introduction
2 The influence of context and the Business English classroom
3 The response of business practitioners to student texts
4 Summary
Part Ⅳ The Modern Business World
Chapter 9 Intertextuality and Interdiscursivity in Business English
1 Introduction
2 Research in intertextuality and interdiscursivity in Business English
3 Intertextuality and interdiscursivity in the classroom
4 Summary
Chapter 10 New Media and Business English
1 Introduction
2 The need for multimedia literacy
3 New media and new technology in the Business English classroom
4 Summary
Part V Learners， Teachers， and Materials
Chapter 11 Teaching Approaches and Business English
1 Introduction
2 Project-based learning
3 Team-teaching
4 Blended learning
5 Summary
Chapter 12 Designing Business English Teaching Materials
1 Introduction
2 Needs analysis surveys and communication audits
3 Corpus-based approaches
4 Surveys of published materials
5 Assessment
6 Summary
Chapter 13 Business English Resources
1 Books and textbooks
2 Journals
3 Professional associations
4 Conferences and workshops
5 Corpora
6 Online teaching resources
References
Index