定 价:¥48.00
作 者: | 汤素娜,熊有生,刘存丰,谢雨彤 |
出版社: | 清华大学出版社 |
丛编项: | 高职高专国际商务应用系列教材 |
标 签: | 暂缺 |
ISBN: | 9787302598282 | 出版时间: | 2022-01-01 | 包装: | |
开本: | 16开 | 页数: | 字数: |
Module 1Fundamentals of Business Writing
模块1外贸函电写作的基本要义
Task 1Writing a Business Letter
Task 2Writing a Business Email
Task 3Principles of Business Writing
Module 2Establishing Business Relations
模块2建立业务关系
Task 1Writing a Sales Email
Task 2Writing to Followup
Module 3Inquiries
模块3询盘
Task 1Writing an Inquiry
Task 2Replying to Inquiries
Module 4Offers
模块4报盘
Task 1Making an Offer
Task 2Following up after Making an Offer
Module 5Counteroffers
模块5还盘
Task 1Writing a Counteroffer to the Seller
Task 2Writing a Recounteroffer to the Buyer
Task 3Following up after Replying to the Buyers Counteroffer
Module 6Dealing with Orders
模块6订单处理
Task 1Responding to Orders
Task 2Preparing Preproduction Samples
Module 7Payment
模块7付款
Task 1Negotiating Terms of Payment
Task 2Dealing with Letter of Credit
Task 3Settling Other Payment Problems
Module 8Packing,Shipment and Insurance
模块8包装、装运和保险
Task 1Writing on Packing Requirements
Task 2Writing on Shipment Arrangement
Task 3Writing on Insurance Arrangement
Module 9Aftersales Followup
模块9售后跟进
Task 1Asking for Feedback
Task 2Introducing Latest Products
Task 3Offering Discounts
Module 10Complaints and Claims
模块10投诉与索赔
Task 1Writing and Replying to Complaints
Task 2Writing and Replying to Claims
Module 11Miscellaneous Correspondence
模块11其他函电
Task 1Setting Email Auto Replies
Task 2Writing Notifications
Task 3Greetings on Special Occasions
参考文献〖=(〗11812262637464652626270777781889797103110113118123131131139147158158162165171171178188188194202209〖=〗1,2,3,4,5