新版剑桥商务英语词汇用法：中级

INTRODUCTION 8

导言

JOBS, PEOPLE AND ORGANIZATIONS

工作、人和组织

1 Work and jobs 10

工作和职业

A What do you do?

你是做什么工作的

B Word combinations with ‘work’

带“work”的词语搭配

C Types of job and types of work

职业和工作的类型

2 Ways of working 12

工作方式

A Working hours

工作时间

B Nice work if you can get it

如果你能得到这份工作那就还不错

C Nature of work

工作性质

3 Recruitment and selection 14

招聘与甄选

A Recruitment

招聘

B Applying for a job

求职

C Selection procedures

甄选程序

4 Skills and qualifications 16

技能和资格

A Education and training

教育和培训

B Skilled and unskilled

技术和非技术

C The right person

合适的人

5 Pay and benefits 18

薪资福利

A Wages, salary and benefits

工资、薪水和福利

B Compensation 1

津贴1

C Compensation 2

补偿金2

6 People and workplaces 20

人和工作场所

A Employees and management

员工和管理层

B Management and administration

管理层和行政

C Labour

劳动力

D Personnel and HRM

人事部门和人力资源管理

7 Companies and careers 22

公司和职业生涯

A Career paths

职业路径

B Company structure

公司结构

C In-house staff or freelancers?

内部员工还是自由职业者

D Leaving a company

离开公司

8 Problems at work 24

工作中的问题

A Discrimination

歧视

B Bullying and harassment

霸凌和骚扰

C Health and safety

健康和安全

9 Managers, executives and

directors 26

经理、高管和董事

A Managers and executives: UK

经理和高管：英国

B Managers and executives: US

经理和高管：美国

10 Businesspeople and business

leaders 28

商人和商业领袖

A Businesspeople and entrepreneurs

商人和企业家

B Leaders and leadership

领导者和领导力

C Magnates, moguls and tycoons

大亨们

11 Organizations 1 30

组织1

A Business and businesses

商业和企业

B Commerce

商业/商务

C Enterprise

企业

12 Organizations 2 32

组织2

A Self-employed people and partnerships

个体经营者和合伙企业

B Limited liability

有限责任

C Mutuals

互助组织

D Non-profit organizations

非营利组织

PRODUCTION 生产

13 Manufacturing and services 34

制造业和服务业

A Manufacturing and services

制造业和服务业

B Countries and their industries

国家及其产业

14 The development process 36

研发过程

A Market research

市场调研

B Development and launch

研发和上市

15 Innovation and invention 38

创新和发明

A Innovation and invention

创新和发明

B Research and technology

研究和技术

C Patents and intellectual property

专利和知识产权

16 Products and services 40

产品和服务

A Products

产品

B Mass production

大批量生产

C Capacity and output

产能和产出

17 Materials and suppliers 42

原材料和供应商

A Inputs

投入

B Suppliers and outsourcing

供应商和外包

C Just-in-time

准时制生产

18 Business philosophies 44

经营理念

A Mass customization

大规模定制

B Wikinomics

维基经济学

C The long tail

长尾理论

D Benchmarking

标杆管理

MARKETING 市场营销

19 Buyers, sellers and the

market 46

买方、卖方和市场

A Customers and clients

顾客和客户

B Buyers, sellers and vendors

买方、卖方和卖主

C The market

市场

20 Markets and competitors 48

市场和竞争对手

A Companies and markets

公司和市场

B More word combinations with ‘market’

更多“market”的相关搭配

C Competitors and competition

竞争对手和竞争

21 Marketing and market

orientation 50

市场营销和市场导向

A Marketing

市场营销

B The four Ps

4P营销

C The market orientation

市场导向

22 Products and brands 52

产品和品牌

A Word combinations with ‘product’

带“product”的词语搭配

B Goods

商品

C Brands and branding

品牌和品牌塑造

23 Price 54

价格

A Pricing

定价

B Word combinations with ‘price’

带“price”的词语搭配

C Upmarket and downmarket

高端市场和低端市场

D Mass markets and niches

大众市场和利基市场

24 Place 56

渠道

A Distribution: wholesalers, retailers and

customers

分销：批发商、零售商和顾客

B Shops

商店

C Direct marketing

直销

25 Promotion 58

推广

A Advertising

广告

B The sales force

销售队伍

C Promotional activities

促销活动

26 E-commerce 60

电子商务

A B2C, B2B and B2G

B2C、B2B和B2G

B Web 2.0

Web 2.0

C E-commerce companies

电子商务公司

D Word combinations with ‘online’

带“online”的词语搭配

MONEY 钱

27 Sales and costs 62

销售和成本

A Sales

销售

B Costs

成本

C Margins and mark-ups

利润和毛利

28 Profitability and unprofitability 64

盈利和非盈利

A Profitable and unprofitable products

盈利产品和非盈利产品

B Budgets and expenditure

预算和支出

C Economies of scale and the learning curve

规模经济和学习曲线

29 Getting paid 66

付款

A Shipping and billing

发货和开票

B Trade credit

商业信用

C Accounts

账款

30 Assets, liabilities and the

balance sheet 68

资产、负债和资产负债表

A Assets

资产

B Depreciation

折旧

C Liabilities

负债

D Balance sheet

资产负债表

31 The bottom line 70

最终的利润

A Accounts

账目

B Results

业绩

C Financial reporting

财务报告

32 Share capital and debt 72

股本和债务

A Capital

资本

B Share capital

股本

C Loan capital

借贷资本

D Security

担保

E Leverage

杠杆率

33 Success and failure 74

成功和失败

A Cash mountains

大量现金

B Debt and debt problems

债务和债务问题

C Turnarounds and bailouts

转机和救助

D Bankruptcy

破产

34 Mergers, takeovers and

sell-offs 76

合并、收购和出售

A Stakes and joint ventures

股份和合资企业

B Mergers and takeovers

合并和收购

C Conglomerates

大型企业集团

FINANCE AND THE ECONOMY

金融与经济

35 Personal finance 78

个人理财

A Traditional banking

传统银行业务

B Internet banking

网上银行业务

C Personal investing

个人投资

36 Financial centres 80

金融中心

A Financial Centres

金融中心

B Stock markets

股票市场

C Other financial markets

其他金融市场

D Derivatives

衍生产品

37 Trading 82

交易

A Market indexes

市场指数

B Market activity: good times …

市场活动：股市好的时候……

C … and bad

……和股市坏的时候

38 Indicators 1 84

指标1

A Finance and economics

金融学与经济学

B Inflation and unemployment

通货膨胀和失业

C Trade

贸易

D Growth and GDP

经济增长和国内生产总值

39 Indicators 2 86

指标2

A Going up

上升/增长

B Going down

下降/降低

C Peaks and troughs

高峰和低谷/峰值和谷值

D Boom and bust

繁荣和萧条

DOING THE RIGHT THING

做正确的事

40 Wrongdoing and corruption 88

违规行为和腐败

A Wrongdoing

违规行为

B Bribery and corruption

贿赂和腐败

C Fraud and embezzlement

欺诈和挪用公款

41 Business ethics 90

商业伦理

A Professional behaviour

职业行为

B Social issues

社会问题

C Environmental issues

环境问题

PERSONAL SKILLS 个人技能

42 Time and time management 92

时间和时间管理

A Timeframes and schedules

时间框架和时间表

B Projects and project management

项目和项目管理

C Time tips

时间管理技巧

43 Stress and stress

management 94

压力和压力管理

A When work is stimulating

当工作是一种激励

B When stimulation turns to stress

当激励变成压力

C Downshifting

放慢节奏

44 Leadership and management

styles 96

领导力和管理风格

A Leadership

领导力

B Modern management styles

现代管理风格

C Empowerment

授权

CULTURE 文化

45 Business across cultures 1 98

跨文化商务1

A Cultures and culture

跨文化与文化

B Power and distance

权力和距离

46 Business across cultures 2 100

跨文化商务2

A Individualism

个人主义

B Time

时间

C Cross-cultural communication

跨文化沟通

TELEPHONING AND WRITING

打电话和写作

47 Telephoning 1: phones

and numbers 102

打电话1：电话和号码

A Telephones and beyond

电话及其他

B ‘Phone’, ‘call’ and ‘ring’

“phone”“call”和“ring”

C Numbers

电话号码

D Doing things over the phone

通过电话能做的事

48 Telephoning 2: trying to

get through 104

打电话2：尝试接通电话

A Asking to speak to someone

请某人接电话

B Voicemail 1

语音信箱1

C Voicemail 2

语音信箱2

49 Telephoning 3: getting

through 106

打电话3：接通电话

A Getting through

接通电话

B Giving and taking messages

传达和记录信息

C Spelling names

拼写姓名

D Taking messages: checking information

留言：核对信息

50 Telephoning 4: arrangements

and ending calls 108

打电话4：安排和结束通话

A Phoning again

再次打电话

B Making arrangements

做安排

C Closing the conversation

结束通话

D Changing arrangements

更改安排

51 Business communication 1:

staying in touch 110

商务沟通1：保持联系

A Business cards 1

名片1

B Business cards 2

名片2

C Staying in touch

保持联系

52 Business communication 2:

email 112

商务沟通2：电子邮件

A Email

电子邮件

B Email expressions

电子邮件的表达

C Beginnings and endings

开头和结尾

53 CVs, cover letters

and emails 114

简历、求职信和电子邮件

A CV tips

写简历的技巧

B Parts of a CV

简历的组成部分

C Cover letters and emails

求职信和电子邮件

54 Interns, trainees and

apprentices 116

实习生、培训生和学徒

A Interns

实习生

B Experience or exploitation?

经验还是剥削

C Trainees and apprentices

培训生和学徒

BUSINESS SKILLS 商务技能

55 Meetings 1: types of

meeting 118

会议1：会议的类型

A Word combinations with ‘meeting’

带“meeting”的词语搭配

B Types of meeting

会议的类型

C How was the meeting?

会开得如何

56 Meetings 2: the chair 120

会议2：主持者

A The role of the chair: before the meeting

主持者的角色：会议之前

B The role of the chair: running the meeting

主持者的角色：主持会议

C Follow-up

后续

57 Meetings 3: points of view 122

会议3：观点

A Opening the meeting

会议开始

B Asking for and expressing opinions

征求和表达意见

58 Meetings 4: agreement and

disagreement 124

会议4：表示同意和不同意

A Agreeing

同意

B Disagreeing

不同意

59 Meetings 5: discussion

techniques 126

会议5：讨论技巧

A Interrupting, referring back, checking understanding, avoiding confrontation

打断、转回话题、确认理解、避免冲突

B Agreement, consensus or compromise?

一致意见、共识还是妥协

C Concluding

结论

60 Presentations 1: key ideas 128

演讲与展示1：主要思路

A Types of presentation

演讲与展示的类型

B What makes a good presentation?

如何做好演讲与展示

C Presentation tools and visual aids

演示工具和视觉辅助

61 Presentations 2: key steps 130

演讲与展示2：关键步骤

A Key steps: introduction

关键步骤：介绍

B Key steps: main part

关键步骤：主体部分

C Key steps: closing

关键步骤：结束

62 Presentations 3: audience

interaction 132

演讲与展示3：与听众互动

A Closing and dealing with questions

结束和处理问题

B Intercultural aspects

跨文化方面

63 Negotiations 1: situations

and negotiators 134

谈判1：情境和谈判者

A Types of negotiation

谈判的类型

B Word combinations with ‘negotiations’

带“negotiation”的词语搭配

C Bargaining

讨价还价

64 Negotiations 2: preparing 136

谈判2：准备

A Preparing to negotiate

谈判准备

B Opening the negotiation

谈判的开场

C Negotiating styles

谈判风格

65 Negotiations 3: win-win 138

谈判3：双赢

A Probing

探询

B Positive positions

积极的立场

C Negative positions

消极的立场

D Concessions and trade-offs

让步和权衡

66 Negotiations 4: reaching agreement 140

谈判4：达成一致

A Deadlock and mediators

僵局和调解者

B Agreements and contracts

协议和合同

C Checking the deal

核对协议

Answer key 142

答案

Index 161

索引