定 价:¥68.00
作 者: | Bill Mascull |
出版社: | 商务印书馆 |
丛编项: | |
标 签: | 暂缺 |
ISBN: | 9787100219044 | 出版时间: | 2023-02-01 | 包装: | 平装-胶订 |
开本: | 16开 | 页数: | 字数: |
INTRODUCTION 8
导言
THE HUMAN DIMENSION
(职场中有关)人的维度
1 The working environment 10
工作环境
A My work is so rewarding
我的工作很有价值
B I like the teamwork
我喜欢团队合作
C I like the perks
我喜欢额外福利
2 Management styles 1 12
管理风格1
A Motivation 1
激励1
B Motivation 2
激励2
C Theory X and Theory Y
X理论和Y理论
3 Management styles 2 14
管理风格2
A Hygiene factors
保健因素
B Motivator factors
激励因素
C Empowerment
授权
4 Employment and employability 16
就业和就业能力
A Outsourcing
外包
B Employability
就业能力
C Freelancers
自由职业者
5 Flexibility and inflexibility 18
柔性和刚性
A Ways of working
工作方式
B Job flexibility
工作灵活性
C Job protection
劳动保护
6 Work–life balance 20
工作与生活的平衡
A Stress
压力
B The causes of stress
导致压力的原因
C Quality of life
生活质量
7 Managing talent 1 22
管理人才1
A Talent
人才
B Recruiting talent
招聘人才
C Managing talent
管理人才
8 Managing talent 2 24
管理人才2
A Talent management 1
人才管理1
B Talent management 2
人才管理2
C Mentoring and coaching
督导和教练技术培训
9 Team building 26
团队建设
A Teams
团队
B Team players
团队角色
C Stages of team life
团队的各个阶段
10 The right skills 28
合适的技能
A Hard and soft skills
硬技能和软技能
B Emotional intelligence 1
情商1
C Emotional intelligence 2
情商2
11 Equality and diversity 30
平等和多样性
A Equality
平等
B Diversity
多样性
C Word combinations with ‘diversity’
带“diversity”的词语搭配
QUALITY
质量
12 What is quality? 32
什么是质量
A Quality in manufacturing
制造业的质量
B Quality in services
服务业的质量
C Widening the definition of quality
拓宽质量的定义
13 Quality standards 34
质量标准
A Standards and certification
标准和认证
B ISO 9000 and others
ISO 9000及其他
14 Quality and people 36
质量和人
A Investors in People
人力资本投资者
B The EFQM Excellence Model
EFQM卓越质量模型
15 Striving for perfection 38
精益求精
A Benchmarking and best practice
标杆管理和最佳实践
B Six Sigma quality
六西格玛质量
COMPETITIVE STRATEGY
竞争战略
16 Strategic thinking 40
战略思考
A Strategy
战略
B Word combinations with ‘strategic’
带“strategic”的词语搭配
C Companies and markets
公司和市场
17 Competition 42
竞争
A Competition
竞争
B ‘Competing’ and ‘competitive’
“competing”和“competitive”
18 Companies and their industries 44
公司及其行业
A Competitive forces
竞争力
B SWOT analysis
SWOT分析
C Be good at something
在某些方面有优势
19 Key strategic issues 46
关键战略问题
A Industries and their players
产业及其参与者
B Mergers and acquisitions (M&A)
并购
C Make or buy?
生产还是购买
20 Innovation 48
创新
A Innovation and the development process
创新与开发过程
B Pioneers, followers and disruptors
开拓者、追随者和破坏者
C Shakeout and consolidation
洗牌和整合
21 Preparing for the future 50
为未来做准备
A Scenario planning
情景规划
B Futurology
未来学
C Risk management
风险管理
22 Risk and uncertainty 52
风险和不确定性
A Incurring risks
引致风险
B Attitudes to risk
对风险的态度
C Insurance
保险
MARKETING
市场营销
23 The four Ps and beyond 54
4P营销及其他
A The four Ps
4P营销
B Three more Ps
另外的3P
24 Customer satisfaction 56
客户满意度
A The four Cs
4C营销
B Customer expectations
客户期望
C Customer dissatisfaction
客户不满意
25 Knowing your customers 1 58
了解你的客户1
A Market intelligence and market research
市场信息和市场调研
B Research stages
调研阶段
C Marketing plans
营销计划
26 Knowing your customers 2 60
了解你的客户2
A Segmentation
市场细分
B Customer groups
客户群体
C New technologies, new concerns
新技术和新担忧
27 Knowing your customers 3 62
了解你的客户3
A Data and databases
数据和数据库
B Customer relationship management
客户关系管理
28 Brands and branding 64
品牌和品牌打造
A Brand equity
品牌价值
B Brand positioning and differentiation
品牌定位和差异化
C Brand stretching
品牌延伸
29 Global brands 66
全球品牌
A Steps abroad 1
走向国外1
B Steps abroad 2
走向国外2
C Think global, act local?
全球化思维,本土化行动
LOGISTICS
物流
30 Supply chain management 68
供应链管理
A Manufacturing
制造业
B Vertical integration
纵向一体化
C Retailing
零售业
31 Logistics 70
物流
A Logistics
物流
B Word combinations with ‘logistical’
带“logistical”的词语搭配
C Reverse logistics
逆向物流
32 Outsourcing and offshoring 72
外包和离岸外包
A Outsourcing
外包
B Business process outsourcing
业务流程外包
C Offshoring
离岸外包
THE INTERNET AND ITS USES
互联网及其使用
33 Accessing the internet 74
互联网访问
A Broadband internet
宽带网络
B Mobile internet
移动网络
C Moore’s law
摩尔定律
34 Online communication 76
线上沟通
A Web 2.0
Web 2.0
B Keeping in touch
保持联系
C Website attractiveness
网站的吸引力
35 Knowledge and the
internet 78
知识与互联网
A Knowledge creation
知识创造
B Intranets
内联网
C Global communities
全球社区
36 Internet security 80
网络安全
A Attack and defence
攻击和防御
B Cybercrime
网络犯罪
C Privacy and confidentiality
隐私和保密
37 The sharing economy 82
共享经济
A The Uberisation process
优步化过程
B Disruption
打破常规
C Crowdfunding
众筹
38 Intellectual property 84
知识产权
A Downloading
下载
B Copyright infringement
侵犯版权
C Digital rights management
数字版权管理
COMPANY FINANCE
公司理财
39 Financial performance 86
财务业绩
A Finance
金融(理财)
B Financial reporting
财务报告
C The financial year
财年
D Shareholders, bondholders and lenders
股东、债券持有人和出借人
40 Profit and loss account 88
损益账户
A Accruals accounting
权责发生制
B Profit and loss
利润和损失
C Earnings
收益
41 Balance sheet 1 90
资产负债表1
A Assets
资产
B Depreciation
折旧
42 Balance sheet 2 92
资产负债表2
A Liabilities
负债
B Shareholders’ equity
股东权益
43 Cashflow statement 94
现金流量表
A Cash inflows and outflows
现金流入和流出
B Types of cashflow
现金流的类型
44 Comparing performance 96
业绩比较
A Profit and profitability
利润和盈利能力
B Investment ratios
投资比率
C Return on equity
股权收益率
D Leverage
杠杆
45 Shareholder value 98
股东价值
A Yield
收益率
B Price–earnings ratio
市盈率
C Maximizing shareholder value
股东价值最大化
46 Accounting standards 100
会计准则
A Audits and their transparency
审计及其透明度
B International standards
国际标准
BOOM AND BUST
繁荣和萧条
47 The business cycle 102
经济周期
A Key indicators
关键指标
B The business cycle
经济周期
C Boom and bust
繁荣和萧条
48 Bursting bubbles 104
泡沫破灭
A Bubbles
泡沫
B The credit crunch
信贷紧缩
C The real economy
真实经济
CORPORATE RESPONSIBILITY
企业责任
49 Corporate social responsibility 106
企业社会责任
A Ethics
伦理
B Accountability and transparency
问责和透明度
C Corporate social responsibility
企业社会责任
50 Social reporting 108
社会报告
A Social reporting
社会报告
B Word combinations with ‘social’
带“social”的词语搭配
C Labour standards
劳工标准
51 Green issues 110
环保问题
A Environmental damage
环境破坏
B Eco-friendly products
环保产品
C Recycling
回收利用
52 Climate change 112
气候变化
A Global warming
全球变暖
B Carbon management
碳管理
C Carbon trading
碳排放交易
D Carbon capture
碳捕获
53 Corporate governance 114
公司治理
A Board organization
董事会结构
B Separation of roles
角色分离
C Rewards for success (and failure)
对成功(和失败)的奖励
54 Ethical investment 116
伦理投资
A Activist shareholders
活跃股东
B Controversial products
有争议的产品
C Socially responsible investment
社会责任投资
THE GLOBAL ECONOMY
全球经济
55 Globalization 118
全球化
A Paths to prosperity
繁荣之路
B GDP and GNI
国内生产总值和国民总收入
C Globalizing trends
全球化趋势
56 Investment and debt 120
投资和债务
A Direct investment
直接投资
B Borrowing
借款
C Word combinations with ‘debt’
带“debt”的词语搭配
57 Trade 122
贸易
A Dismantling the barriers
消除壁垒
B Protected industries
受保护产业
C Fair trade
公平贸易
58 International aid 124
国际援助
A Humanitarian aid
人道主义援助
B Development aid
发展援助
C The aims of aid
援助的目的
59 Sustainable development 126
可持续发展
A Sustainability
可持续性
B Word combinations with ‘sustainable’
带“sustainable”的词语搭配
C Sustainable development goals
可持续发展目标
INTERCULTURAL ISSUES
跨文化问题
60 Intercultural teams 128
跨文化团队
A Cultural issues
文化问题
B International teams
国际团队
61 Intercultural meetings 130
跨文化会议
A Meeting preparation
会议准备
B Cultural preparation
跨文化方面的准备
C Running the meeting
主持会议
62 Intercultural networking 132
跨文化职场人际关系网
A The right attitude
正确的态度
B Good etiquette
良好的礼节
C Business cards
名片
WRITING
写作
63 Business writing 1 134
商务写作1
A CVs
简历
B Job enquiry
职位问询
64 Business writing 2 136
商务写作2
A Invitation
邀请
B Acknowledgement
回信确认
65 Business writing 3 138
商务写作3
A Outlines
提纲
B Openings and introductions
开头和介绍
C Describing visuals
视觉化表达
66 Business writing 4 140
商务写作4
A Linking ideas
思路衔接
B Forecasts
预测
Answer key 142
答案
Index 160
索引