中国新故事：管理学微案例精选（英文版）

Contents
Plan: Strategic Management
Chapter1 The Talent Management Plan of Siensol Environment Protection Industry Group 3
1.1 troduction 3
1.2 From “Organization Inventory” to “Talent Inventory' Clarifying the Thinking on Strategic Talent 4
1.3 Building a Talent Pool and Drawing a “Talent Map” 5
1.4 Attaching Importance to Cultivation and Building a “Power Engine” 6
1.5 Breaking the Rules, Introducing Competitions, and, Finally,Creating the Catfish Effect 7
Chapter2 Can Qianzhiguan Tea Turn the Corner in the Context of he “Internet Plus” Agriculture 9
2.1 Introduction 9
2.2 Local Industry Efforts: Arduous and Lengthy 10
2.3 First Light of Morning 12
2.4 Slowly But Surely 14
2.5 One Small Shift Can Yield Significant Results 20
2.6 The Road to the Future 23
Chapter3 Brand Marketing of Geographical Indication Products in injiang Tianxiaxiang 25
3.1 Introduction 25
3.2 GI Product Marketing Issues 26
3.3 Explaining the Path to Success for Tianxiaxiang 27
3.4 Future Developments 30
3.5 Suggestions for “Xinjiang Melon and Fruit, Famous All Over the World” 31
Chapter4 TikTok: How a Chinese Short Video App Became a Successful Global Brand 33
4.1 Introduction 3
4.2 The Rise of ByteDance 34
4.3 Marketing Promotion 39
4.4 Artificial Intelligence Technology 41
4.5 Meeting the Needs of Users 42
4.6 Future Developments 43
4.7 Conclusion 44
References 44
Organization:Entrepreneurship
Chapter5 Chasing the Dream: Canwangda9s Cross-Border E-Commerce Journey 49
5.1 Introduction 49
5.2 Refining Ideas, Targeting Cross-Border E-Commerce 49
5.3 Reducing Costs and Improving Quality 51
5.4 Conclusion 53
Chapter6 Can Small Earthworms Bring Big Entrepreneurial Opportunities 55
6.1 Introduction 55
6.2 Company Profile 57
6.3 The State of Agricultural Production 58
6.4 Entrepreneurial Inspiration 58
6.5 Product Test 59
6.6 Building an Ecological Chain of Large Agricultural Industries 61
Chapter7 Big Data Entrepreneurship in Healthcare 63
7.1 Introduction 63
7.2 What Kind of Health Experience Do Patients Need/Get? 64
7.3 Entrepreneurial Inspiration 65
7.4 Entrepreneurial Plan 66
7.5 The First Stage of Implementation 68
7.6 The Second Stage of Implementation 70
7.7 Conclusion 71
Leadership:Humanistic Management
Chapter8 A Great Florist: The Initial Heart of the Founder of the Dongxin International Flower Company 75
8.1 Introduction 75
8.2 Developing a Love for Flowers 75
8.3 Dropping the “Iron Rice Bowl” 77
8.4 Explorations and Innovations 77
8.5 Technology Promotes Flower Development 78
8.6 Original Mission Creates a Future 80
Chapter9 Person and Job Matching in the Newly Established Department of a New Energy Power Company 81
9.1 Introduction 81
9.2 Data Management Reform in the FSSC of the NP Company 85
9.3 Position Setting in the FSSC 87
9.4 Human Resources Management Challenges Faced by the 89
Control:Information Management
Chapter10 Information Management of Adverse Events Across Multi-Disciplinary Hospital Teams 95
10.1 Introuction 95
10.2 Decision to Design and Develop an Independent Adverse Events System 97
10.3 Using Artificial Intelligence (AI) Technology to Improve System Functions 99
Chapter11 “Smart Brain” Installation for a Follow-up System for Patients 101
11.1 Introduction 102
11.2.Summary of Options 103
11.3.The Spark ftat Solves the Problem 103
11.4.Further Development 105
Chapter12 A Smart Internet Hospital: Building the AHJU Internet Hospital 107
12.1 Introduction 107
12.2 Backgromd 108
12.3 Project Reqdrements 110
12.4 Overall Project Design 113
12.5 Detailed Design of the Subsystem 115
12.6 Project Implementation 118
12.7 Project Staging Plm 120
Innovation:Organizational Innovation Management
Chapter13 JD’s Strategic Cross-Border Expansion: Offering Retail as the Strategy Solution Abroad 123
13.1 Intoduction 123
132 Compmy Profile 125
13.3 The Rise of fte Comply 127
13.4 Next Steps 131
References 131
Chapter14 Operations of the TV Series Hua Qian Gu 133
141 Intoduction 133
14.2 Before Production —“Make the Cocoon into a Butterfly” 134
14.3 In Production—Audience “fUll Participation in National Production” 134
14.4 After Production—Parallel Management 136
14.5 The Way to Success 138
References 139
Chapter15 Xiaomi Mobile Phone’s “Social Manufacturing"Journey 141
15.1 Introduction 141
15.2 Focus on User Experience and Complete Crowdsourcing Mode 142
15.3 Methods of Parallel Management 144
15.4 Cons^ers Transfom hto m “R&D Team” 145
15.5 The Road to Success 146
References 147
Teaching Notes for Management Case Samples
Chapter 16 Teaching Note for the Smart Internet Hospital Case:The Building Process of the AHJU Internet Hospital 151
16.1 Teaching Obj ectives 151
16 2 Discussion Points 152
16.3 Analysis Ideas 152
16.4 Theoretical Basis and Analysis 154
16.5 Teaching PIaan 163
Chapter17 Teaching Note for the Case of Person and Job Matching in the Newly Established Department of a New Energy Power Company 167
17.1 Teaching Objectives 167
17.2 Discussion Points 168
17.3 Analysis Ideas 168
17.4 Class Discussion 169
17.5 Teaching Plan 176
References 178