目 录
案例1 饭店的尴尬：如何面对不满意的顾客.............................................................................1
案例2 善园网：互联网公益营销的“信任战”..........................................................................7
案例3 夫妻购买奶粉的决策过程...................................................................................................17
案例4 韵升音乐盒的互联网营销战略转型................................................................................27
案例5 老字号“王升大”的品牌创新.........................................................................................35
案例6 这里的黄昏静悄悄：永辉超市的商业模式变革........................................................43
案例7 会耕部落：三寰农业的O2O 营销之路........................................................................51
案例8 小红书网络直播营销模式的成功之路...........................................................................63
案例9 A 图书连锁企业的渠道变革与创新................................................................................71
案例10 A 公司O 品牌手机的广告营销策略............................................................................83
案例11 M 企业“九命牌”猫食食品公共关系营销策略.....................................................89
案例12 让地铁站“创艺”起来：宁波创艺服务平台引流之路.......................................97
Case 1 Awkward Situation at a Restaurant: How to Deal with
Dissatisfied Customers ......................................................................................................105
Case 2 ShanYuan: The“ Trust War” of Internet Charity Marketing .........................113
Case 3 The Decision-making Process of a Couple Purchasing Baby Formula ........125
Case 4 The Marketing Strategy Transformation of Yunsheng Music Box ................137
Case 5 The Innovation of the Time-honored Brand Wangshengda ............................145
Case 6 The Dusk Here Is Quiet: Yonghui Supermarket′s
Business Model Reform ..................................................................................................155
Case 7 Kitchen Garden-self Anywide: The O2O Transformation of
Anywide-Agriculture ......................................................................................................165
Case 8 Road to Success of Live Streaming on Xiaohongshu ...........................................181
Case 9 Channel Reform and Innovation of Company A ...................................................189
Case 10 Advertising and Marketing Strategy of Company A′s O Brand
Mobile Phones ...................................................................................................................203
Case 11 Public Relations Marketing Strategy of Company M′s 9
Lives Brand Cat Food ....................................................................................................211
Case 12 Let the Subway Stations Be Creative: The Method Attracting Consumers
of Ningbo TRYEE ............................................................................................................219
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