商务英语教程：商务英语写作

Contents 目录

前言

◎ Unit 1 The Components of Business
Letters
商务信函的构成 // 1
1.1 The Essential Parts of a Business Letter // 1
1.2 The Optional Parts of a Business Letter //3
1.3 Business Letter Formats //5
1.4 The Overall Appearance of a Business
Letter //9

◎ Unit 2 Tone of a Business Letter
商务信函的语气 //12
2.1 Writing for Your Audience //12
2.2 Three Approaches in Dealing with
Messages //17

◎ Unit 3 Language Styles of a Business
Letter
商务信函的语言风格 //27
3.1 Clarity //27
3.2 Conciseness //28
3.3 Courtesy //29

◎ Unit 4 Inquiries
询问函 //36
4.1 Introduction //36
4.2 Sample Letters //36

◎ Unit 5 Replies
回复函 //46
5.1 Introduction //46
5.2 Sample Letters //47

◎ Unit 6 Letters of Declining
拒绝函 //57
6.1 Introduction //57
6.2 Sample Letters //58

◎ Unit 7 Goodwill and Social Letters
友好与社交信函 //67
7.1 Invitation Letter //67
7.2 Letter of Thanks //75
7.3 Letter of Complaints and Claims //78

◎ Unit 8 Interoffice Routine Letters
办公室日常信函 //92
8.1 Letters of Appointment //92
8.2 Letters of Recommendation //96
8.3 Notice //100

◎ Unit 9 Memos
备忘录 //113
9.1 Introduction //113
9.2 Basic Structure of Memos //113
9.3 Sample Memos //116

◎ Unit 10 Sales Letters and Advertisement
促销信函与广告 //125
10.1 Persuasive Writing //125
10.2 Sales Letters //126
10.3 Advertisement //132

◎ Unit 11 Business Reports
商务报告（I）//138
11.1 General Introduction to Reports //138
11.2 Charts in Business Reports //140

◎ Unit 12 Business Reports
商务报告（II）//151
12.1 Informational Reports //151
12.2 Analytical Reports //156

◎ Unit 13 Tender and Bidding Documents
招标书、投标书 //168
13.1 Introduction //168
13.2 Tender and Bidding Documents //171

◎ Unit 14 Employment Writing
就业写作 //182
14.1 A letter of Application //182
14.2 Resume //185
14.3 Thank-you Letter after Interview //189
14.4 Offer Letter //190

References
参考文献 //197

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