实用商务英语（新形态版）

Unit 1 Starting a Business
Practical Listening
Practical Reading
Text A：What Type of Business Should You Start
Text B：Starting an Online Business
Case Study：The EntrepreneuriaI Journey：From Shoe Seller to
Brand Builder
Practical Activity：How to Introduce a Company
Practical Writing：Job Application Letter
Unit 2 Financial Management
Practical Listening
Practical Reading
Text A：Sources ofStart-up Funding
Text B：Angel Investors
Case Study：Angelic Temptations
Practical Activity：How to Attract Investors
Practical Writing：Memo
Unit 3 Branding
Practical Listening
Practical Reading
Text A：China’s Future in Brand Awareness
Text B：Essentials of Building a Winning Brand
Case Study：Haier’s Branding Strategy for a Global Transformation
Practical Activity：How to Create a Brand Name
Practical Writing：Email
Unit 4 Advertising
Practical Listening
Practical Reading
Text A：The Digital Trends That Are Reshaping Advertising
Text B：Tips on Creating a Catchy Slogan for Your Business
Case Study：Why“A Diamond Is Forever”Has Lasted So Long
Practical Activity：How to Advertise a Product
Practical Writing：Notice and Announcement
Unit 5 Operations Management
Practical Listening
Practical Reading
Text A：Improving Efficiency Through Operations Management
Text B：Quality Inspections in the Supply Chain
Case Study：IKEA's Plans to Attract More Buyers Throughout China
Practical Activity：How to Arrange a Business Meeting
Practical Writing：Meeting Minutes
Unit6 Uross-Dorder E-commerCe
Practical Listening
Practical Reading
Text A：The Development Trends of Cross—border E—commerce
Text B：Livestreaming E—commerce in China
Case Study：Douyin’S E-commerce Empire in the Making
Practical Activity：How to Start an Online Store
Practical Writing：Business Proposal
Unit 7 Business TraveI