国际商务英语函电

定　价：¥55.00

作　者：	高云，王美玲
出版社：	山东大学出版社
丛编项：
标　签：	暂缺

ISBN：	9787560777078	出版时间：	2022-12-01	包装：	平装
开本：	16开	页数：	282	字数：

内容简介

　　《商务英语函电》参考外教材的编写思路，在教学内容和体系上融合传统教学理念优势与时代发展特色，遵循教学规律，注重专业人才培养，有助于提升读者综合运用外贸基础知识和英语语言的高阶思维能力。共分13章，重点介绍英文信函，传真，电子邮件的写作特点及技巧，初期沟通与协商，询价、报价与还盘，订单订立、接受或拒收，支付，货物包装，保险，运输，申诉和理赔，代理协议：提议、磋商及成交及商务报告等。教材内容注重适度性，其广度和深度符合高校商务英语函电课程要求，方便学生进行参考和自主学习。

作者简介

暂缺《国际商务英语函电》作者简介

图书目录

Chapter One Basic Rules of Business Writing
Section 1 Introduction
Section 2 Guide to Writing
Section 3 Exercises
Chapter Two Form of Letters, Faxes and Emails
Section 1 Introduction
Section 2 Layout Styles and Structural Parts of Letters, Faxes and Emails
Section 3 Guide to Writing
Section 4 Exercises
Chapter Three Establishing Business Relations
Section 1 Introduction
Section 2 Specimen Letters
Section 3 Useful Expressions
Section 4 Guide to Writing
Section 5 Exercises
Chapter Four Enquiries and Replies
Section 1 Introduction
Section 2 Specimen Documents
Section 3 Useful Expressions
Section 4 Guide to Writing
Section 5 Exercises
Chapter Five Quotations, Offers and Counter-Offers
Section 1 Introduction
Section 2 Specimen Documents
Section 3 Useful Expressions
Section 4 Guide to Writing
Section 5 Exercises
Chapter Six Orders. Placing orders, Acknowledging/Accepting, Refusing Orders
Section 1 Introduction
Section 2 Specimen Documents
Section 3 Useful Expressions
Section 4 Guide to Writing
Section 5 Exercises
Chapter Seven Payment
Section 1 Introduction
Section 2 Specimen Documents
Section 3 Useful Expressions
Section 4 Guide to Writing
Section 5 Exercises
Chapter Eight Packing
Section 1 Introduction
Section 2 Specimen Documents
Section 3 Useful Expressions
Section 4 Guide to Writing
Section 5 Exercises
Chapter Nine Insurance
Section 1 Introduction
Section 2 Specimen Documents
Section 3 Useful Expressions
Section 4 Guide to Writing
Section 5 Exercises
Chapter Ten Transport
Section 1 Introduction
Section 2 Specimen Documents
Section 3 Useful Expressions
Section 4 Guide to Writing
Section 5 Exercises
Chapter Eleven Complaints and Adjustments
Section 1 Introduction
Section 2 Specimen Documents
Section 3 Useful Expressions
Section 4 Guide to Writing
Section 5 Exercises
Chapter Twelve Agency Agreement:Proposals, Negotiations and Closure
Section 1 Introduction
Section 2 Specimen Documents
Section 3 Useful Expressions
Section 4 Guide to Writing
Section 5 Exercises
Chapter Thirteen Business Reports
Section 1 Introduction
Section 2 Specimen Documents
Section 3 Useful Expressions
Section 4 Guide to Writing
Section 5 Exercises
Key to Exercises
References