Unit 1 Exhibition Services
Listening Planning a Trade Show
Speaking Calling a New Customer to Attend the Exhibition
Reading
Text A Types of Meetings, Conventions and Expositions
Text B Meeting Planning
Unit 2 Food and Tourism
Listening American Cuisine
Speaking Healthy Food
Reading
Text A \"Slow Food\" Association
Text B Wine Culture in Rural Areas
Unit 3 Medical Tourism Destinations
Listening Knowing a Tour Guide
Speaking Types of Tourism
Reading
Text A Macau: A Destination for Medical Tourism
Text B Macau's Medical Tourism Competitors
Unit 4 Tourism Transportation
Listening Rail Travel
Speaking Making Travel Preparations
Reading
Text A Tourism Transport, Technology and Carbon Dioxide Emissions
Text B The Effects of Airfares and Foreign Exchange Rates on Global Tourism
Unit 5 Tourism Demands
Listening Customer Expectations
Speaking Why People Travel
Reading
Text A Customer Needs, Wants and Demands
Text B Forecasting Tourism Demand Using Consumer Expectations
Unit 6 Tourism and Hospitality Management
Listening Hospitality Embracing Green
Speaking Sense of Service
Reading
Text A Trends for Hospitality Industry
Text B Franchising in China's Hotel Industry
Unit 7 Tourism Marketing
Listening Marketing's Future
Speaking Discussing the Itinerary
Reading
Text A Future Research Directions in Tourism Marketing
Text B Conceptualization of Industrial Tourism
Unit 8 Customer Satisfaction
Listening Customer Involvement
Speaking Soliciting Comments and Suggestions
Reading
Text A Customer Service and Snowsport Tourism in Australia
Text B The Impact of SSTs on Destination Image and Customer Delight
Unit 9 Carbon Emissions and Tourism
Listening The Negative Impacts
Speaking Carbon Emission and Carbon Footprint
Reading
Text A The Air Has Been Cleaner Because of Global Lockdowns
Text B Future of Tourism We Should Create
Unit 10 Digital Skills and Tourism
Listening Digitization Era
Speaking Blackbox Technology in Beijing Winter Olympic Village
Reading
Text A Digital Skills Gaps in Tourism and Hospitality Companies
Text B Digital Skills Policy Development on a European Level
Glossary
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