商务交际英语教程

Unit 1 Introduction to Business Activities
Part A General business vocabulary
Part B Reading: What is business
Part C Listening: Turning a hobby into business
Part D Translating
Part E Writing skills: Notice
Part F Further business story: Start your own small business
Unit 2 New Ideas
Part A General business vocabulary
Part B Reading: Why brainstorming is a crucial element in business
Part C Listening: Interview
Part D Translating
Part E Writing skills: Note
Part F Further business story: When dogs spark big ideas
Unit 3 Company
Part A General business vocabulary
Part B Reading: Business organization
Part C Listening: Working in Apple
Part D Translating
Part E Writing skills: E-mail
Part F Further business story: What is organizational culture
Unit 4 Working Patterns
Part A General business vocabulary
Part B Reading: The secrets of great teamwork
Part C Listening: Effective teams
Part D Translating
Part E Writing skills: Letter of complaint
Part F Further business story: Two carcompanies, one challenge
Unit 5 Business Meeting
Part A General business vocabulary
Part B Reading: Types of corperate meetings
Part C Listening: Business metting
Part D Translating
Part E Writing skills: Minutes
Part F Further business story: Business meeting etiquette
Unit 6 Customers
Part A General business vocabulary
Part B Reading: What is a customer?
Part C Listening: How to entertain clients
Part D Translating
Part E Writing skills: Sales letter
Part F Further business story: Keeping your customers loyal
Unit 7 Orders and Payments
Part A General business vocabulary
Part B Reading: Methods of payments in global marketplace
Part C Listening: Urging the buyer to open the L/C
Part D Translating
Part E Writing skills: Persuasive letter
Part F Further business story: How to write sales contracts
Unit 8 Advertising
Part A General business vocabulary
Part B Reading: Types of advertising
Part C Listening: Destin chamber of commerce
Part D Translating
Part E Writing skills: Questionnaire
Part F Further business story: History of Coca-Cola company and its advertising
Unit 9 Business Travel
Part A General business vocabulary
Part B Reading: A glimpse into a business travel
Part C Listening: Booking a flight seat
Part D Translating
Part E Writing skills: Graph description
Part F Further business story: Tips for business trips
Unit 10 Presentino Proaucts
Part A General business vocabulary
Part B Reading: Elements of doing good presentation
Part C Listening: Viscal
Part D Translating
Part E Writing skills: Business report
Part F Further business story: How to plan reports
Unit 11 Logistics
Part A General business vocabulary
Part B Reading: Logistics
Part C Listening: Interview with Evergreen Group
Part D Translating
Part E Writing skills: Proposal
Part F Further business story: DHL: A leader in global logistics
Unit 12 Staff Management
Part A General business vocabulary
Part B Reading: Job analysis
Part C Listening: How to choose a manager
Part D Translating
Part E Writing skills: CV
Part F Further business story: Human resources management
Unit 13 Business Ethics
Part A General business vocabulary
Part B Reading: Business ethnics
Part C Listening: Takata air bag recall
Part D Translating
Part E Writing skills: Application letter
Part F Further business story: The Enron scandal and ethics
Unit 14 Going Global
Part A General business vocabulary
Part B Reading: Multinational corporations
Part C Listening: Entering international market
Part D Translating
Part E Writing skills: Presentation
Part F Further business story: Going global: The importance of cross-cultural communication in business