Contents
Reading and Writing Section
Unit 1 Design Ethics 3
Part 1 Design for Survival and Survival through Design: What Can We Do? 3
Pre-reading Activities 3
Post-reading Activities 8
Part 2 Design for Personal Needs 10
Part 3 Confucian Design Ethics 13
Part 4 Writing Skill 16
Unit 2 Bauhaus 20
Part 1 The History of Bauhaus 20
Pre-reading Activities 20
Post-reading Activities 26
Part 2 Bauhaus at the Barbican: Art as Life 27
Part 3 Water Gropius and His Masterpieces 31
Part 4 Writing Skill 32
Unit 3 Chinese Traditional Arts and Crafts 34
Part 1 Paper cutting 34
Pre-reading Activities 34
Post-reading Activities 39
Part 2 Embroidery 40
Part 3 Kite 44
Part 4 Writing Skill 45
Unit 4 Animation and Cartoon 48
Part 1 Animation 48
Pre-reading Activities 48
Post-reading Activities 55
Part 2 Cartoon 56
Part 3 Sustainable Development Strategy of Chinese Animation Industry 59
Part 4 Writing Skill 60
Unit 5 Stories of Designers 65
Part 1 Raymond Loewy―the Man Who Streamlined the Sales-Curve 65
Pre-reading Activities 65
Post-reading Activities 70
Part 2 Fashion Queen―Coco Chanel 72
Part 3 Shigeo Fukuda, Japan 76
Part 4 Writing Skill 78
Unit 6 Design Management 82
Part 1 What is Design Management? 82
Pre-reading Activities 82
Post-reading Activities 86
Part 2 Why is Design Management Important? 88
Part 3 Why is Design Management Important?② 90
Part 4 Writing Skill 92
Unit 7 Contemporary Japanese Design 96
Part 1 Contemporary Japanese Design 96
Pre-reading Activities 96
Post-reading Activities 102
Part 2 Hayao Miyazaki As Animator 104
Part 3 英汉对比阅读 107
Part 4 Writing Skill 108
Unit 8 Green Design 112
Part 1 Sustainable Design 112
Pre-reading Activities 112
Post-reading Activities 116
Part 2 Reading Exercises 118
Part 3 英汉对比阅读 120
Part 4 Writing Skill 122
Viewing, Listening and Speaking Section
Unit 1 Design Ethics 127
Part 1 Background Information 127
Part 2 Lead In 127
Part 3 Listening Strategy―Making Predictions 128
Part 4 Listening 130
Passage 1 When Clients Ask You to Copy Another Design 130
Passage 2 Victor Papanek 131
Passage 3 The Social and Moral Responsibilities of the Designer 132
Part 5 Viewing 133
Clip 1 Dieter Rams’ Commandments 133
Clip 2 Memphis 135
Clip 3 Objects of Desire 137
Part 6 Speaking 139
Unit 2 Bauhaus 140
Part 1 Background Information 140
Part 2 Lead In 140
Part 3 Listening Strategy―Making Predictions 141
Part 4 Listening 143
Passage 1 Bauhaus 143
Passage 2 Visual Communication 144
Passage 3 A Famous Designer in Bauhaus―Wilhelm Langenfeld 145
Part 5 Viewing 147
Clip 1 Inauguration of the Bauhaus in Dessau 147
Clip 2 The Bauhaus Body Part in Dessau 149
Clip 3 Bauhaus Staff Building and Its Ending in Dessau 151
Part 6 Speaking 153
Unit 3 Chinese Traditional Arts and Crafts 154
Part 1 Background Information 154
Part 2 Lead In 154
Part 3 Listening Strategy―Making Inferences 155
Part 4 Listening 157
Long Conversation Folk Art 157
Passage 1 Longquan Celadon 158
Passage 2 Traditional Chinese Arts and Crafts in Danger 159
Part 5 Viewing 161
Clip 1 Dunhuang Art 161
Clip 2 Court Ladies Preparing Newly-Woven Silk 162
Clip 3 Qipao 164
Part 6 Speaking 165
Unit 4 Animation and Cartoon 166
Part 1 Background Information 166
Part 2 Lead In 166
Part 3 Listening Strategy―Making Inferences 167
Part 4 Listening 169
Long Conversation Cartoons 169
Passage 1 Motion 170
Passage 2 Animation Industry 171
Part 5 Viewing 173
Clip 1 The films of Pixar Animation Studios 173
Clip 2 China International Cartoon and Animation Festival 173
Clip 3 Squash and Stretch 175
Part 6 Speaking 176
Unit 5 Stories of Designers 177
Part 1 Background Information 177
Part 2 Lead In 177
Part 3 Listening Strategy―Taking Notes 177
Part 4 Listening 178
Long Conversation Graphic Design 178
Passage 1 Famous Interior Designers 179
Passage 2 Fashion Queen―Coco Chanel 181
Part 5 Viewing 182
Clip 1 Tom Ford Has Many Talents 182
Clip 2 Ieoh Ming Pei and the Louvre 183
Clip 3 Hartmut Esslinger’s Advice for Designers 185
Part 6 Speaking 186
Unit 6 Design Management 187
Part 1 Background Information 187
Part 2 Lead In 187
Part 3 Listening Strategy―Taking Notes 188
Part 4 Listening 188
Passage 1 Educating for the Future 188
Passage 2 Design Management Students Work to Empower the Craft
Industry in Ecuador 190
Passage 3 Design Department Manager: Job Description and Duties 192
Part 5 Viewing 193
Clip 1 Design Thinking 193
Clip 2 Hasso Plattner Institute of Design 195
Clip 3 Desire Path 197
Part 6 Speaking 197
Unit 7 Contemporary Japanese Design 198
Part 1 Background Information 198
Part 2 Lead In 198
Part 3 Listening Strategy―Memorizing Better 199
Part 4 Listening 200
Passage 1 The Japanese Rock Garden 200
Passage 2 Yayoi Kusama 201
Passage 3 Kimono 203
Part 5 Viewing 205
Clip 1 205
Clip 2 A Tea Bowl 206
Clip 3 Ikebana 207
Part 6 Speaking 209
Unit 8 Green Design 210
Part 1 Background Information 210
Part 2 Lead In 210
Part 3 Listening Strategy―Structure of English News Report 211
Part 4 Listening 211
Passage 1 What is Green Architecture? 211
Passage 2 Design Plays an Important Role in Life and Economy 212
Passage 3 The January Fashion Show: Future Fashion 214
Part 5 Viewing 216
Clip 1 Designers Set Sights on Social Responsibility 216
Clip 2 Fashion School Adopts Environmental Textiles 218
Clip 3 Eco Design Fair Offers Green Ideas 219
Part 6 Speaking 221
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