跨境电商英语

定　价：¥39.00

作　者：	王小妮
出版社：	立信会计出版社
丛编项：
标　签：	暂缺

ISBN：	9787542972163	出版时间：	2023-08-01	包装：	平装
开本：	16开	页数：	157	字数：

内容简介

　　本书共有12个单元，主要内容包括跨境电商概述、跨境电商主要平台介绍、跨境电商选品策略、跨境电商物流操作、跨境电商市场营销、跨境电商客服服务、跨境电商合规理论等。本书各单元分为Section A和Section B两部分。其中，Section A为主课文，以语言输入和跨境电商基础知识为主，注重培养学生语言技能和专业能力；Section B为副课文，以跨境电商流程中的实操步骤为主，指导学生在平台中用英语完成业务。本书注重实用性，选取真实案例，图文丰富，配有视频资料。本书适合高等职业院校应用英语专业、商务英语专业、跨境电商专业的学生使用。

作者简介

暂缺《跨境电商英语》作者简介

图书目录

Unit One Overview of Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Two AliExpress E-commerce Platform
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Three E-commerce Platform
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Four Production Selection in Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Five Product Description in Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Six Pre-sale Service of Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Seven After-sale Service of Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Eight Logistics of Cross-border E-commerce
Learning Objectives
Warming up
Case Lead-in
Section A Reading Practice
Section B Hands-on Training
Unit Nine Overseas Warehouses of Cross-border E-commerce
Learning Objectives