CONTENTS
List of figures xxii
List of tables xxix
Preface xxxi
Acknowledgments xxxiii
1 Introducing Eye Tracking 1
2 What Do I Need to Know about Eye Movements? 24
3 What Topics Can Be Studied Using Text-Based Eye Tracking? A Synthetic Review 61
4 What Topics Can Be Studied Using the Visual World Paradigm? A Synthetic Review 88
5 General Principles of Experimental Design 126
6 Designing an Eye-Tracking Study 158
7 Eye-Tracking Measures 205
8 Data Cleaning and Analysis 251
9 Setting up an Eye-Tracking Lab 311
References 364
Index of Names 401
Index 406
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