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第4章 身份特征维度管理的失败者(12)

公司的灵魂:如何管理你公司的身份特征 作者:(法)哈米德·布希基


[23]贝塔斯曼集团曾经因为莱因哈德?莫恩的父亲海因里希?莫恩(Heinrich Mohn)是虔诚的基督教徒而被纳粹党强行关闭。它在居特斯洛的设备1945年被英国航空公司强行接管。

[24]The Wall Street Journal,July 30,2002:“History Lesson:Battle for the Soul of Bertelsmann Led to CEO Ouster ”

[25]Source:www bertelsmann com

[26]From the Economist,November 7,1998:“Reinhard Mohn developed the doctrine after observing American Business The bosses of Bertelsmann s divisions have accordingly been encouraged to operate as independent entrepreneurs,with their eyes fixed on their own profitability,not that of the company as a whole ”

[27]The Wall Street Journal,July 30,2002:“History Lesson:Battle for the Soul of Bertelsmann Led to CEO Ouster ”

[28]The Wall Street Journal,July 30,2002:Ibid

[29]The New York Times,September 3,2000:“Not Quite All American,Bertelsmann Is Big on U S ”

[30]The Australian Financial Review,May 8,2000:“The Other Wunderkinder ”

[31]The Wall Street Journal,February 6,1997:“The Morgan Stanley/Dean Witter Merger:Conflicts of Cultures Could Occur ”

[32]《华尔街日报》2001年1月25日提到了这个非正式协议,但是帕塞尔和麦克都对此表示否认。

[33]Financial Times,January 7,2006:“Mack Brings Back Morgan Stanley Veteran ”

[34]Dow Jones International News,Janusry 11,2006:“The New York investment banking giant has used the MWD symbol since Chicagobased Dean Witter acquired it in 1997 Veteran bankers have persisted in using MS as internal shorthand,and asked new Chief Executive Officer John Mack shortly after he arrived in July to change the ticker symbol,according to company insiders ”

[35]分析师中比较常见的观点就是零售的经纪业务和信用卡业务主要来自原来的添惠公司,它们是投资银行业务的负担,应该全部售出。


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