电子商务英语

Chapter 1 An Overview of E-commerce
电子商务概述
Unit 1 E-commerce Means Opportunities
电子商务意味着机遇
Unit 2 The Impact Caused by E-commerce
电子商务的影响
Unit 3 Shopping Cart--One Way to Boost Sales
购物车——一种网络促销手段
Unit 4 Problems Caused by E.commerce
电子商务带来的问题
Chapter 2 Classification of E.commerce
电子商务的分类
Unit 5 What Is B2B？
什么是B2B？
Unit 6 What Is B2C？
什么是B2C？
Unit 7 C2C Commerce and eBay
C2C商务与eBayliiJ
Chapter 3 Network Marketing
网络营销
Unit 8 What Can Network Marketing Do？
网络营销的功能
Unit 9 What Differs Between Network Marketing and Traditional Marketing？
网络营销与传统营销的区别
Unit 10 Different Expectations of Marketing Online
人们对网络营销的不同期望
Unit 11 Michelin’S Online Sales Promotion
米其林公司的网上促销
Chapter 4 Electronic Payment
电子支付
Unit 12 Cyber Bank
网上银行
Unit 13 Will E-cash Completely Replace Paper Currency？
电子现金会完全取代纸币吗？
Unit 14 Advantages and Problems of Cyber Bank
网上银行的优势及隐患
Chapter 5 Log istics
物流
Unit 15 Logistics in E-commerce
电子商务中的物流
Unit 16 FedEx’Logistics and Distribution
联邦快递公司的电子物流与配送
Appendix Glossary
词汇表